Top Ads on Pathfinder

Pathfinder Background Introduction:

Pathfinder is an AI marketing employee for eCommerce stores that works for free and can be “hired” to do marketing jobs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pathfinder has been advertising and marketing on Facebook for many years. And Pathfinder has placed 95 of ads on the Facebook platform in the last month. In the past few years,Pathfinder has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pathfinder on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pathfinder. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pathfinder.

BigSpy

1.Pathfinder Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pathfinder  Pathfinder  Pathfinder
Page Categories  Internet Company  Management Service  Personal Coach
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Pathfinder Marketing Objectives Analysis: 

Pathfinder has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pathfinder best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pathfinder Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try it for free for the next 60 days!  We do the work for you! Sacred Heart Warrior Walking Group 
Ad Copy Text  Email marketing done for you! Make your Shopify store a success in just a few clicks.  no setting  Sacred Heart Warrior Walking Group Deer Park Fridays 7 pm Sundays 1030 Am All are welcome
Link Description  Turn your Shopify store into a success.    Deer Park, Oromocto
Website Link  pathfindercommerce.com  pathfinder-group.ca  www.facebook.com
CTA  LEARN_MORE  CONTACT_US  EVENT_RSVP
Text Word Count 85  0  91
Like 12  0  6

Pathfinder Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pathfinder Top 1 ads got 12 likes. Pathfinder uses a sentence with the finishing touch title: “Try it for free for the next 60 days!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pathfinder shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pathfinder should continue to optimize the ad content.

3.Pathfinder Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-20  2019-02-15-2020-06-20  2020-06-16-2020-06-16
Landing Page Link  https://pathfindercommerce.com/helpinghand/?pfat=c468180025af485dbdd7cf599ce349cb,6e5b276e5de149a89fbef8414c9fc016,74624616618943dd8ae23f9bf8b17de7,66a9e39dcd87426a82ff18811384e3e1,b7caceeab07c4e05865e19ccc7f8d70e,74cb514118cf4a709d26352ddf2d4cdf&fbclid=IwAR0CXuX2cIScuhbVbm8wIyBb0ApcSkXnV57HqL9abRZm11w3yO-0cS4viEY  http://pathfinder-group.ca/contact-us-2/   https://www.facebook.com/events/555173178494079/?acontext=%7B%22ref%22:%2220%22,%22action_history%22:%22null%22%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pathfinder are successful.

Pathfinder Creative Analysis: 

Pathfinder placed a Image ad in 2020-06-16-2020-06-20, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pathfinder Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  N/A
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pathfinder has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pathfinder Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2019-02-15-2020-06-20  2020-06-16-2020-06-16
During  5 days  492 days 1 days 
Like  12  0  6
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pathfinder ‘s Top 1 ad received 12 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pathfinder, helping Pathfinder to grasp the ad data more clearly.