Top Ads on Patagonia

Patagonia Background Introduction:

We’re in business to save our home planet

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Patagonia has been advertising and marketing on Facebook for many years. And Patagonia has placed 862 of ads on the Facebook platform in the last month. In the past few years,Patagonia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Patagonia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Patagonia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Patagonia.

BigSpy

1.Patagonia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Patagonia  Patagonia  Patagonia
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Patagonia Marketing Objectives Analysis: 

Patagonia has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Patagonia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Patagonia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Email Newsletter | Save the Poudre  Friends of the Everglades | Marjory Stoneman Douglas Connecting the Cascades and the Rockies 
Ad Copy Text  no setting  no setting  no setting
Link Description  Click to learn more and sign up.  Click to learn more.  Connecting the North Cascades and the Rocky Mountains through habitat corridors, wildlife crossings, forest restoration and wilderness protection.
Website Link  www.savethepoudre.org  everglades.org  www.conservationnw.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Patagonia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Patagonia Top 1 ads got 0 likes. Patagonia uses a sentence with the finishing touch title: “Email Newsletter | Save the Poudre”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Patagonia shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Patagonia should continue to optimize the ad content.

3.Patagonia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-13-2020-06-20  2020-04-14-2020-06-20  2020-04-17-2020-06-20
Landing Page Link  http://www.savethepoudre.org/take-action/sign-up-for-newsletter/  https://everglades.org/about-marjory/   https://www.conservationnw.org/our-work/habitat/cascades-to-rockies/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Patagonia are successful.

Patagonia Creative Analysis: 

Patagonia placed a Image ad in 2020-04-13-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Patagonia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Patagonia has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Patagonia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-20  2020-04-14-2020-06-20  2020-04-17-2020-06-20
During  69 days  68 days 65 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Patagonia ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Patagonia, helping Patagonia to grasp the ad data more clearly.