Top Ads on PatPat

PatPat Background Introduction:

PatPat is a daily shopping website/app for moms. Find fresh deals on high quality fashion and lifestyle essentials for women, children and babies.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PatPat has been advertising and marketing on Facebook for many years. And PatPat has placed 3880 of ads on the Facebook platform in the last month. In the past few years,PatPat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PatPat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PatPat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PatPat.

BigSpy

1.PatPat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PatPat  PatPat  PatPat
Page Categories  E-commerce Website  Baby Goods/Kids Goods  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PatPat Marketing Objectives Analysis: 

PatPat has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PatPat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PatPat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Baby / Toddler Lightning Print LED Sport Shoes  Removable Animal Print World Map Wall Sticker Meriem Debbarh 
Ad Copy Text  Cute and quality clothing for your baby. Up to 50% OFF,Limited time only!  Don't miss out - Spring Sale is on, up to 50% off.????????  Cute and quality clothing for your baby. Up to 50% OFF,Limited time only!
Link Description  N/A  N/A  N/A
Website Link  www.patpat.com  www.patpat.com  www.patpat.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 73  58  73
Like 1  0  1

PatPat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PatPat Top 1 ads got 1 likes. PatPat uses a sentence with the finishing touch title: “Baby / Toddler Lightning Print LED Sport Shoes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PatPat shared 73 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PatPat should continue to optimize the ad content.

3.PatPat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-12-2020-06-19  2020-06-17-2020-06-18  2020-03-22-2020-06-18
Landing Page Link  https://us.patpat.com/en/product/2-piece-Baby-Toddler-Fruit-Apple-Cherry-Allover-Bow-Decorative-Dress-and-Hat-Set-417792.html?color=Pink&country_code=US¤cy=USD&size=9-12%20Months&sku_id=19266262&utm_source=FB&utm_medium=PPC-Facebook-CXD&utm_campaign=406&utm_term=Feishu-patpat-%E5%A4%87%E7%94%A83&utm_content=04-13-patpat-homepage-33-01  https://us.patpat.com/en/product/Luminous-Sleeping-Cat-Wall-Sticker-391033.html?color=Light%20Green&country_code=US¤cy=USD&size=One%20Size&sku_id=19058211&utm_source=FB&utm_medium=PPC-Facebook-CXD&utm_campaign=406&utm_term=Feishu-patpat-%E5%A4%87%E7%94%A83&utm_content=04-02-patpat-homepage-45   https://us.patpat.com/en/product/Cactus-Print-Short-sleeve-Shirt-and-Pants-Set-449665.html?color=Yellow&country_code=US¤cy=USD&size=0-3%20Months&sku_id=19537952&utm_source=FB&utm_medium=PPC-Facebook-CXD&utm_campaign=406&utm_term=Feishu-patpat-%E5%A4%87%E7%94%A83&utm_content=03-23-patpat-homepage-05-01

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PatPat are successful.

PatPat Creative Analysis: 

PatPat placed a Carousel ad in 2020-04-12-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PatPat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kuwait,Greece  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PatPat has the best conversion in Kuwait,Greece, and can advertise more in Kuwait,Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PatPat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-12-2020-06-19  2020-06-17-2020-06-18  2020-03-22-2020-06-18
During  69 days  2 days 89 days 
Like  1  0  1
Share  183  1  173
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PatPat ‘s Top 1 ad received 1 likes, 183 shares, 0 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PatPat, helping PatPat to grasp the ad data more clearly.