Top Ads on Pastai Restaurant

Pastai Restaurant Background Introduction:

A Hand-made Pasta Bar, Seafood and Seasonal Salads with Curated Wines and Spirits

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pastai Restaurant has been advertising and marketing on Facebook for many years. And Pastai Restaurant has placed 6 of ads on the Facebook platform in the last month. In the past few years,Pastai Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pastai Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pastai Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pastai Restaurant.

BigSpy

1.Pastai Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pastai Restaurant  Pastai Restaurant  Pastai Restaurant
Page Categories  Gluten-Free Restaurant  Gluten-Free Restaurant  Gluten-Free Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pastai Restaurant Marketing Objectives Analysis: 

Pastai Restaurant has been operating in Gluten-Free Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pastai Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pastai Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pastai  Pastai Pastai 
Ad Copy Text  A Hand-made Pasta Bar with Curated Wines and Spirits  A Hand-made Pasta Bar with Curated Wines and Spirits  A Hand-made Pasta Bar with Curated Wines and Spirits
Link Description      
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  GET_DIRECTIONS  GET_DIRECTIONS  GET_DIRECTIONS
Text Word Count 52  52  52
Like 5  6  13

Pastai Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pastai Restaurant Top 1 ads got 5 likes. Pastai Restaurant uses a sentence with the finishing touch title: “Pastai”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pastai Restaurant shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pastai Restaurant should continue to optimize the ad content.

3.Pastai Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2017-05-25-2019-04-25  2017-05-25-2019-04-25  2017-05-25-2019-04-25
Landing Page Link  https://www.facebook.com/pastaiNYC/  https://www.facebook.com/485153401504313/posts/1568506769835632/   https://www.facebook.com/485153401504313/posts/1568506746502301/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pastai Restaurant are successful.

Pastai Restaurant Creative Analysis: 

Pastai Restaurant placed a Image ad in 2017-05-25-2019-04-25, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pastai Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pastai Restaurant has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pastai Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2017-05-25-2019-04-25  2017-05-25-2019-04-25  2017-05-25-2019-04-25
During  701 days  701 days 701 days 
Like  5  6  13
Share  0  0  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Pastai Restaurant ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 701 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pastai Restaurant, helping Pastai Restaurant to grasp the ad data more clearly.