Top Ads on Passport Health Plan
Passport Health Plan Background Introduction:
Passport Health Plan, Inc. is a non-profit, provider-sponsored, Medicaid Managed Care Organization. 1-800-578-0603
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Passport Health Plan has been advertising and marketing on Facebook for many years. And Passport Health Plan has placed 33 of ads on the Facebook platform in the last month. In the past few years,Passport Health Plan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Passport Health Plan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Passport Health Plan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Passport Health Plan.
1.Passport Health Plan Top 3 Ads Basic Understanding
|Name||Passport Health Plan||Passport Health Plan||Passport Health Plan|
|Page Categories||Healthcare Administrator||Healthcare Administrator||Healthcare Administrator|
Passport Health Plan Marketing Objectives Analysis:
Passport Health Plan has been operating in Healthcare Administrator for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Passport Health Plan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Passport Health Plan Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||We do life together.||Get the latest COVID-19 updates.||Tips on how to help prevent the spread of COVID-19|
|Ad Copy Text||no setting||no setting||no setting|
|Text Word Count||0||0||0|
Passport Health Plan Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Passport Health Plan Top 1 ads got 0 likes. Passport Health Plan uses a sentence with the finishing touch title: “We do life together.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Passport Health Plan shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Passport Health Plan should continue to optimize the ad content.
3.Passport Health Plan Top 3 Ads Creative Selection
|Landing Page Link||https://passporthealthplan.com/members/how-to-join/?utm_source=Vimarc&utm_medium=display&utm_term=&utm_content=php-2020-facebook-ad-campaign-prospecting&utm_campaign=php-2020-facebook-ad-campaign-prospecting&_vsrefdom=social||https://passporthealthplan.com/coronavirus-update/?utm_source=Vimarc&utm_medium=display&utm_term=&utm_content=php-2020-facebook-ad-covid-19-prospecting&utm_campaign=php-2020-facebook-ad-covid-19-prospecting||https://passporthealthplan.com/coronavirus-update/?utm_source=Vimarc&utm_medium=display&utm_term=&utm_content=php-2020-facebook-ad-covid-19-prospecting&utm_campaign=php-2020-facebook-ad-covid-19-prospecting|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Passport Health Plan are successful.
Passport Health Plan Creative Analysis:
Passport Health Plan placed a Image ad in 2020-05-21-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Passport Health Plan Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Passport Health Plan has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Passport Health Plan Top 3 Ads Performance Display
|During||14 days||14 days||41 days|
Advertising effectiveness is a direct manifestation of advertising. Passport Health Plan ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Passport Health Plan, helping Passport Health Plan to grasp the ad data more clearly.