Top Ads on Passepartout Cafe

Passepartout Cafe Background Introduction:

All day music bar restaurant

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Passepartout Cafe has been advertising and marketing on Facebook for many years. And Passepartout Cafe has placed 40 of ads on the Facebook platform in the last month. In the past few years,Passepartout Cafe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Passepartout Cafe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Passepartout Cafe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Passepartout Cafe.

BigSpy

1.Passepartout Cafe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Passepartout Cafe  Passepartout Cafe  Passepartout Cafe
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Passepartout Cafe Marketing Objectives Analysis: 

Passepartout Cafe has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Passepartout Cafe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Passepartout Cafe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Passepartout Cafe  תמונות מהפוסט של ‏‎Passepartout Cafe‎‏ Passepartout Cafe 帖子中的照片 
Ad Copy Text  Το Καρναβάλι της Αθήνας ! Διάλεξε το δικό σου ????‍♂️???? ...  Το Καρναβάλι της Αθήνας ! #Παρασκευή 20.00 ????‍♂️???? #Μασκ...   Αυτή την #Τρίτη 21.00 αποκριάτικο Πάρτυ στο #καρναβαλικό...
Link Description  Το Καρναβάλι της Αθήνας ! Διάλεξε το δικό σου  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 1890  1345  875
Like 621  703  473

Passepartout Cafe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Passepartout Cafe Top 1 ads got 621 likes. Passepartout Cafe uses a sentence with the finishing touch title: “Passepartout Cafe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Passepartout Cafe shared 1890 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Passepartout Cafe should continue to optimize the ad content.

3.Passepartout Cafe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-19-2020-02-28  2020-02-23-2020-02-28  2020-02-23-2020-02-25
Landing Page Link  https://www.facebook.com/185941458165802/posts/2832680983491823/  https://www.facebook.com/PassepartoutCafe/?refid=7&_ft_=adid.23844289468160021:qid.6796710083674019512:mf_story_key.2126980220054791308:is_sponsored.1:ei.AI@AQKdp2_ElwH2iKO8VqkH63Q81eFF-LFVzrJqq0lukfSwvSabbA4313RDQ3Ci3we3EctSR_P5zBFMPdWcbTvKMYB8:og_action_id.2843495792410342:top_level_post_id.2843495782410343:content_owner_id_new.185941458165802:page_id.185941458165802:src.22:photo_attachments_list.%5B2843489145744340,2843489922410929,2843490409077547,2843490719077516%5D:story_location.5:story_attachment_style.album:view_time.1582482383:filter.h_nor:tds_flgs.3:actrs.185941458165802:page_insights.%7B%22185941458165802%22:%7B%22page_id%22:185941458165802,%22actor_id%22:185941458165802,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582467100,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2843495782410343%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:185941458165802,%22page_id%22:185941458165802,%22post_id%22:2843495782410343,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.facebook.com/185941458165802/posts/2841913329235255/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Passepartout Cafe are successful.

Passepartout Cafe Creative Analysis: 

Passepartout Cafe placed a Image ad in 2020-02-19-2020-02-28, and got 621 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Passepartout Cafe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Greek  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Passepartout Cafe has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Passepartout Cafe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-19-2020-02-28  2020-02-23-2020-02-28  2020-02-23-2020-02-25
During  10 days  6 days 3 days 
Like  621  703  473
Share  17  19  5
Comment  3  5  0

Advertising effectiveness is a direct manifestation of advertising. Passepartout Cafe ‘s Top 1 ad received 621 likes, 17 shares, 3 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Passepartout Cafe, helping Passepartout Cafe to grasp the ad data more clearly.