Top Ads on Passage
Passage Background Introduction:
Passage publishes opinion and ideas on politics, economics, culture, and more from a left-wing perspective. Based in Canada.
Passage has been advertising and marketing on Facebook for many years. And Passage has placed 101 of ads on the Facebook platform in the last month. In the past few years,Passage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Passage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Passage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Passage.
1.Passage Top 3 Ads Basic Understanding
|Page Categories||Burger Restaurant||Other||Other|
Passage Marketing Objectives Analysis:
Passage has been operating in Burger Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Passage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Passage Top 3 Ads Content Display
|Ad Headline||Passage||Passage tekstil||NDP Deserves Credit For Dramatically Improving COVID-19 Benefits|
|Ad Copy Text||No.30 The German!||Passage tekstil satişmız toptan||no setting|
|Link Description||No.30 The German!||N/A||If the Liberals had a majority government, their aid package wouldn’t have been as responsive to the needs of Canadians.|
|Text Word Count||18||33||0|
Passage Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Passage Top 1 ads got 142 likes. Passage uses a sentence with the finishing touch title: “Passage”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Passage shared 18 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Passage should continue to optimize the ad content.
3.Passage Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Passage are successful.
Passage Creative Analysis:
Passage placed a Image ad in 2020-06-08-2020-06-17, and got 142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Passage Top 3 Ads Audience Analysis:
Passage has the best conversion in Romania, and can advertise more in Romania in the future.
5.Passage Top 3 Ads Performance Display
|During||10 days||6 days||35 days|
Advertising effectiveness is a direct manifestation of advertising. Passage ‘s Top 1 ad received 142 likes, 1 shares, 3 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Passage, helping Passage to grasp the ad data more clearly.