Top Ads on Parul University

Parul University Background Introduction:

Parul University is an amalgamation of 34 Institutes offering, 250+ programs, 150+ acre fully equipped campus housing 28000+ students, 900+ International Students from 49 Countries, 2000+ faculty members.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Parul University has been advertising and marketing on Facebook for many years. And Parul University has placed 48 of ads on the Facebook platform in the last month. In the past few years,Parul University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Parul University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Parul University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Parul University.

BigSpy

1.Parul University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Parul University  Parul University  Parul University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Parul University Marketing Objectives Analysis: 

Parul University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Parul University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Parul University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Admissions Open for Diploma in Engineering 2020! Limited Seats Available!  Admissions Open 2020! Only Limited Seats Available! Admissions Open for B.Com Hons. 2020! Limited Seats Available! 
Ad Copy Text  Planning to become an Engineer? Why not do Diploma in Engineering after completing class 10th only t...  Make the Right Choice for a successful career! Choose the Right University For You! Choose Parul Uni...  Planning to become a CA or an Entrepreneur? Then B.Com Hons. is the right course for you to take you...
Link Description  Aeronautical | Agriculture | Architectural Assistantship | Automobile Bio-Medical | Chemical | Civil | Computer Engineering | Dairy Technology | Electrical | Electronics & Communication | Information Technology | Mechanical | Petrochemical  We continuously strive towards facilitating campus-drives with eminent companies offering the most worth-while career opportunities.  Big Data Analysis | Customs & Logistics | Entrepreneurship / Family Business Event Management | Exports & Imports | Finance | Health Care Management | Human Resource | Information Technology | International Business | Marketing | Operations | Pharma Management | Rural / Agriculture | Tourism Managem...
Website Link  www.paruluniversity.ac.in  www.paruluniversity.ac.in  www.paruluniversity.ac.in
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 202  462  176
Like 2863  1298  1814

Parul University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Parul University Top 1 ads got 2863 likes. Parul University uses a sentence with the finishing touch title: “Admissions Open for Diploma in Engineering 2020! Limited Seats Available!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Parul University shared 202 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Parul University should continue to optimize the ad content.

3.Parul University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-23-2020-06-18  2020-05-23-2020-06-18  2020-05-23-2020-06-18
Landing Page Link  https://www.paruluniversity.ac.in/landingpage/2020/admissions-india-engineering/?utm_source=facebook_conversions_traffic_pinnacle_refresh  https://www.paruluniversity.ac.in/landingpage/2020/admissions-open/?utm_source=facebook_conversions_traffic_pinnacle_refresh   https://www.paruluniversity.ac.in/landingpage/2020/admissions-india-management/?utm_source=facebook_conversions_traffic_pinnacle_refresh

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Parul University are successful.

Parul University Creative Analysis: 

Parul University placed a Image ad in 2020-05-23-2020-06-18, and got 2863 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Parul University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Parul University has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Parul University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-06-18  2020-05-23-2020-06-18  2020-05-23-2020-06-18
During  27 days  27 days 27 days 
Like  2863  1298  1814
Share  11  22  3
Comment  18  24  18

Advertising effectiveness is a direct manifestation of advertising. Parul University ‘s Top 1 ad received 2863 likes, 11 shares, 18 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Parul University, helping Parul University to grasp the ad data more clearly.