Top Ads on Parks Project

Parks Project Background Introduction:

Each collection of quality goods is made with purpose and helps fund a project in our parks.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Parks Project has been advertising and marketing on Facebook for many years. And Parks Project has placed 37 of ads on the Facebook platform in the last month. In the past few years,Parks Project has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Parks Project on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Parks Project. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Parks Project.

BigSpy

1.Parks Project Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Parks Project  Parks Project  Parks Project
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Parks Project Marketing Objectives Analysis: 

Parks Project has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Parks Project best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Parks Project Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  National Geographic x Parks Project  Parks Project Parks Project 
Ad Copy Text  Meet the Forever Exploring Collection! We joined forces with National Geographic on a collection f...  no setting  no setting
Link Description  Over $850,000 Given Back  N/A  N/A
Website Link  www.parksproject.us  www.parksproject.us  www.parksproject.us
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 197  0  0
Like 142  0  0

Parks Project Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Parks Project Top 1 ads got 142 likes. Parks Project uses a sentence with the finishing touch title: “National Geographic x Parks Project”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Parks Project shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Parks Project should continue to optimize the ad content.

3.Parks Project Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-03-03-2020-05-10  2019-10-31-2020-05-09  2019-10-31-2020-05-09
Landing Page Link  https://www.parksproject.us/collections/national-geographic-x-parks-project-forever-exploring?&utm_source=fb&utm_medium=paidsocial&utm_campaign=L5+%7C+ACQ+%7C+Nat+Geo+%7C+3.4.2020&fbclid=IwAR1JtstQe4gYJJwXm-n5lYOPnI4Dm1GBaS1g3dptpJkI6a_S5OTITymE5IM  https://www.parksproject.us/   https://www.parksproject.us/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Parks Project are successful.

Parks Project Creative Analysis: 

Parks Project placed a Image ad in 2020-03-03-2020-05-10, and got 142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Parks Project Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  German  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Parks Project has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Parks Project Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-05-10  2019-10-31-2020-05-09  2019-10-31-2020-05-09
During  69 days  192 days 192 days 
Like  142  0  0
Share  6  0  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Parks Project ‘s Top 1 ad received 142 likes, 6 shares, 8 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Parks Project, helping Parks Project to grasp the ad data more clearly.