Top Ads on Park Place Payments

Park Place Payments Background Introduction:

Park Place is a woman-owned payment processing company, transforming the lives of women and bringing transparency to the industry.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Park Place Payments has been advertising and marketing on Facebook for many years. And Park Place Payments has placed 35 of ads on the Facebook platform in the last month. In the past few years,Park Place Payments has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Park Place Payments on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Park Place Payments. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Park Place Payments.

BigSpy

1.Park Place Payments Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Park Place Payments  Park Place Payments  Park Place Payments
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Park Place Payments Marketing Objectives Analysis: 

Park Place Payments has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Park Place Payments best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Park Place Payments Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Park Place Payments  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.parkplacepayments.com  www.parkplacepayments.com  www.parkplacepayments.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Park Place Payments Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Park Place Payments Top 1 ads got 0 likes. Park Place Payments uses a sentence with the finishing touch title: “Park Place Payments”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Park Place Payments shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Park Place Payments should continue to optimize the ad content.

3.Park Place Payments Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Others  Others
Ad Time   2020-02-13-2020-06-17  2020-02-20-2020-06-17  2020-02-20-2020-06-17
Landing Page Link  https://www.parkplacepayments.com/payment-solutions/?utm_source=facebook&utm_medium=cpc&utm_campaign=happy+clients  https://www.parkplacepayments.com/join-our-family/?utm_source=facebook&utm_medium=cpc&utm_campaign=Join+Our+Family+(Retargeting)   https://www.parkplacepayments.com/join-our-family/?utm_source=facebook&utm_medium=cpc&utm_campaign=Join+Our+Family+(Retargeting)

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Park Place Payments are successful.

Park Place Payments Creative Analysis: 

Park Place Payments placed a Carousel ad in 2020-02-13-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Park Place Payments Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Park Place Payments has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Park Place Payments Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-13-2020-06-17  2020-02-20-2020-06-17  2020-02-20-2020-06-17
During  126 days  119 days 119 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Park Place Payments ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 126 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Park Place Payments, helping Park Place Payments to grasp the ad data more clearly.