Top Ads on Park Place Dealerships

Park Place Dealerships Background Introduction:

One of the largest luxury car dealership groups in the southwest, we strive to provide our clients with an extraordinary purchase and ownership experience.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Park Place Dealerships has been advertising and marketing on Facebook for many years. And Park Place Dealerships has placed 44 of ads on the Facebook platform in the last month. In the past few years,Park Place Dealerships has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Park Place Dealerships on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Park Place Dealerships. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Park Place Dealerships.

BigSpy

1.Park Place Dealerships Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Park Place Dealerships  Park Place Dealerships  Park Place Dealerships
Page Categories  Automotive Dealership  Automotive Dealership  Automotive Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Park Place Dealerships Marketing Objectives Analysis: 

Park Place Dealerships has been operating in Automotive Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Park Place Dealerships best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Park Place Dealerships Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Park Place PreOwned Event  Park Place Offerings 90 Day Deferral Program 
Ad Copy Text  Join Us At Our Pre-Owned Event For Exclusive Offers On Our Inventory. Park Place Is Your Place For P...  Park Place Dealerships Offering Complimentary Vehicle Sanitation  no setting
Link Description  Find Your Next Car With Us  Covid19 Response  Up To 63 Month Term
Website Link  www.parkplace.com  www.parkplace.com  www.parkplace.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 117  64  0
Like 177  193  0

Park Place Dealerships Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Park Place Dealerships Top 1 ads got 177 likes. Park Place Dealerships uses a sentence with the finishing touch title: “Park Place PreOwned Event”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Park Place Dealerships shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Park Place Dealerships should continue to optimize the ad content.

3.Park Place Dealerships Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-14-2020-06-01  2020-04-13-2020-04-30  2020-04-07-2020-04-28
Landing Page Link  https://www.parkplace.com/used-inventory/index.htm?tcdcmpid=727666&tcdadid=23844199050640642  https://www.parkplace.com/?tcdcmpid=739449&tcdadid=23844602369070642&fbclid=IwAR24fMgTuaQ3IQU--4kIXY-HMoPLFx5Uk9yLy5SgTtv1DF28HeOjybguHaQ   https://www.parkplace.com/new-jaguar.htm?search=&saveFacetState=true&type=&accountId=parkplacejaguarretail&normalExteriorColor=&lastFacetInteracted=inventory-listing1-facet-anchor-accountId-0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Park Place Dealerships are successful.

Park Place Dealerships Creative Analysis: 

Park Place Dealerships placed a Image ad in 2020-01-14-2020-06-01, and got 177 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Park Place Dealerships Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Park Place Dealerships has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Park Place Dealerships Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-14-2020-06-01  2020-04-13-2020-04-30  2020-04-07-2020-04-28
During  140 days  18 days 22 days 
Like  177  193  0
Share  7  26  0
Comment  6  9  0

Advertising effectiveness is a direct manifestation of advertising. Park Place Dealerships ‘s Top 1 ad received 177 likes, 7 shares, 6 comments in just 140 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Park Place Dealerships, helping Park Place Dealerships to grasp the ad data more clearly.