Top Ads on Parfums de Marly

Parfums de Marly Background Introduction:

Parfums de Marly in an "Haute Parfumerie" brand created in 2009, which revives the splendor of King Louis XV through its perfume creations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Parfums de Marly has been advertising and marketing on Facebook for many years. And Parfums de Marly has placed 39 of ads on the Facebook platform in the last month. In the past few years,Parfums de Marly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Parfums de Marly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Parfums de Marly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Parfums de Marly.

BigSpy

1.Parfums de Marly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Parfums de Marly  Parfums de Marly  Parfums de Marly
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  prestashop  prestashop

Parfums de Marly Marketing Objectives Analysis: 

Parfums de Marly has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Parfums de Marly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Parfums de Marly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Official Website. Explore the world of Parfums de Marly and shop our collections of unique fragrances.
Website Link  parfums-de-marly.com  parfums-de-marly.com  parfums-de-marly.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Parfums de Marly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Parfums de Marly Top 1 ads got 0 likes. Parfums de Marly uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Parfums de Marly shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Parfums de Marly should continue to optimize the ad content.

3.Parfums de Marly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Others  Carousel
Ad Time   2020-06-04-2020-06-10  2020-06-03-2020-06-10  2020-05-01-2020-06-10
Landing Page Link  https://us.parfums-de-marly.com/  https://us.parfums-de-marly.com/   https://us.parfums-de-marly.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Parfums de Marly are successful.

Parfums de Marly Creative Analysis: 

Parfums de Marly placed a Carousel ad in 2020-06-04-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Parfums de Marly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Parfums de Marly has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Parfums de Marly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-10  2020-06-03-2020-06-10  2020-05-01-2020-06-10
During  7 days  8 days 41 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Parfums de Marly ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Parfums de Marly, helping Parfums de Marly to grasp the ad data more clearly.