Top Ads on Pareto Group

Pareto Group Background Introduction:

Desenvolvimento de e-commerce, Gestão do Google AdWords e Facebook Ads, Inbound Marketing e Automação de Marketing Digital.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pareto Group has been advertising and marketing on Facebook for many years. And Pareto Group has placed 35 of ads on the Facebook platform in the last month. In the past few years,Pareto Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pareto Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pareto Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pareto Group.


1.Pareto Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pareto Group  Pareto Group  Pareto Group
Page Categories  Automation Service  Automation Service  Automation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Pareto Group Marketing Objectives Analysis: 

Pareto Group has been operating in Automation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pareto Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pareto Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Faça um Teste Grátis agora com o!  Faça um Teste Grátis agora com o Pareto Quantic! Faça um Teste Grátis agora com o Pareto Quantic! 
Ad Copy Text  Gestão de Google Ads e Facebook Ads? . Experimente de fato o que é marketing de performance com no...  Gestão de Google Ads e Facebook Ads? . Experimente de fato o que é marketing de performance com no...  Otimize suas Campanhas com o Software Premiado pelo Google Awards em 2019. . Experimente de fato o q...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 213  213  253
Like 8  221  20

Pareto Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pareto Group Top 1 ads got 8 likes. Pareto Group uses a sentence with the finishing touch title: “Faça um Teste Grátis agora com o!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pareto Group shared 213 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pareto Group should continue to optimize the ad content.

3.Pareto Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-18  2020-04-15-2020-06-18  2020-04-15-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pareto Group are successful.

Pareto Group Creative Analysis: 

Pareto Group placed a Video ad in 2020-06-11-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pareto Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pareto Group has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pareto Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-04-15-2020-06-18  2020-04-15-2020-06-18
During  8 days  65 days 65 days 
Like  8  221  20
Share  0  18  2
Comment  1  16  2

Advertising effectiveness is a direct manifestation of advertising. Pareto Group ‘s Top 1 ad received 8 likes, 0 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pareto Group, helping Pareto Group to grasp the ad data more clearly.