Top Ads on Paraná Banco

Paraná Banco Background Introduction:

Instituição financeira que oferece produtos de crédito e investimentos para alavancar o crescimento de milhares de pessoas e empresas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Paraná Banco has been advertising and marketing on Facebook for many years. And Paraná Banco has placed 98 of ads on the Facebook platform in the last month. In the past few years,Paraná Banco has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Paraná Banco on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Paraná Banco. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Paraná Banco.


1.Paraná Banco Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Paraná Banco  Paraná Banco  Paraná Banco
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Paraná Banco Marketing Objectives Analysis: 

Paraná Banco has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Paraná Banco best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Paraná Banco Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Faça uma simulação agora!  Exclusivo aposentados do INSS Consignado do Paraná Banco 
Ad Copy Text  Além de praticidade, aqui tem comodidade: você nem precisa sair de casa para contratar o emprésti...  Para pagar suas contas, reformar a casa ou trocar de carro, pode contar com o empréstimo PB Consign...  Para pagar suas contas, reformar a casa ou trocar de carro, pode contar com o empréstimo PB Consign...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 168  155  155
Like 2  0  28

Paraná Banco Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Paraná Banco Top 1 ads got 2 likes. Paraná Banco uses a sentence with the finishing touch title: “Faça uma simulação agora!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Paraná Banco shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Paraná Banco should continue to optimize the ad content.

3.Paraná Banco Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-04-27-2020-06-10
Landing Page Link!23482246&fbclid=IwAR0JclpYZxeRPKc3lCgV5LX6MsVOPWMaWijxsjznMJA67r8jyvvmcaKg9-c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Paraná Banco are successful.

Paraná Banco Creative Analysis: 

Paraná Banco placed a Video ad in 2020-06-17-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Paraná Banco Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Paraná Banco has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Paraná Banco Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-04-27-2020-06-10
During  2 days  2 days 45 days 
Like  2  0  28
Share  0  0  2
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Paraná Banco ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Paraná Banco, helping Paraná Banco to grasp the ad data more clearly.