Top Ads on PappaRich USA

PappaRich USA Background Introduction:

The PappaRich brand aims to bring Malaysian cuisine to the world. Now open in Flushing NY and Edison NJ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PappaRich USA has been advertising and marketing on Facebook for many years. And PappaRich USA has placed 5 of ads on the Facebook platform in the last month. In the past few years,PappaRich USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PappaRich USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PappaRich USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PappaRich USA.

BigSpy

1.PappaRich USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PappaRich USA  PappaRich USA  PappaRich USA
Page Categories  Malaysian Restaurant  Malaysian Restaurant  Malaysian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PappaRich USA Marketing Objectives Analysis: 

PappaRich USA has been operating in Malaysian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PappaRich USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PappaRich USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PappaRich USA  PappaRich USA PappaRich USA 
Ad Copy Text  Bringing Malaysian Flavors To The World. Drop by today for authentic Malaysian cuisines!  The PappaRich brand aims to bring Malaysian cuisine to the world. Now open in Flushing NY and Ediso...  The PappaRich brand aims to bring Malaysian cuisine to the world. Now open in Flushing NY and Ediso...
Link Description      
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  GET_DIRECTIONS  GET_DIRECTIONS  GET_DIRECTIONS
Text Word Count 88  104  104
Like 0  0  0

PappaRich USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PappaRich USA Top 1 ads got 0 likes. PappaRich USA uses a sentence with the finishing touch title: “PappaRich USA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PappaRich USA shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PappaRich USA should continue to optimize the ad content.

3.PappaRich USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-01-02-2019-04-24  2019-01-02-2019-04-24  2019-01-02-2019-04-24
Landing Page Link  https://www.facebook.com/papparichusa/  https://www.facebook.com/1404721689795636/posts/2287706544830475/   https://www.facebook.com/papparichusa/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PappaRich USA are successful.

PappaRich USA Creative Analysis: 

PappaRich USA placed a Image ad in 2019-01-02-2019-04-24, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PappaRich USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PappaRich USA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PappaRich USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-01-02-2019-04-24  2019-01-02-2019-04-24  2019-01-02-2019-04-24
During  113 days  113 days 113 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PappaRich USA ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 113 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PappaRich USA, helping PappaRich USA to grasp the ad data more clearly.