Top Ads on Papel & arte

Papel & arte Background Introduction:

Papelaria e Livraria Fotocópias, Encadernações, Material Escolar, Material para artes decorativas, Tabaco, Gift, Material informático

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Papel & arte has been advertising and marketing on Facebook for many years. And Papel & arte has placed 7 of ads on the Facebook platform in the last month. In the past few years,Papel & arte has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Papel & arte on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Papel & arte. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Papel & arte.


1.Papel & arte Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Papel & arte  Papel & arte  Papel & arte
Page Categories  Other  Product/Service  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  woocommerce

Papel & arte Marketing Objectives Analysis: 

Papel & arte has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Papel & arte best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Papel & arte Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Papel E Arte Érica Lima  Tarjetas infantiles Arte & Papel SyG LULUZ paper 
Ad Copy Text  no setting  Tarjetas para cumpleaños...gracias Priscila!! 091644843 hacemos envío a todo el País.  -
Link Description  Papelaria personalizadaConvites ; lembrancinhas , festas Personalize do seu jeito! Enviamos para todo Brasil  Tarjetas para cumpleaños...gracias Priscila!! 091644843 hacemos envío a todo el País.  N/A
Website Link
Text Word Count 0  88  201
Like 0  139  0

Papel & arte Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Papel & arte Top 1 ads got 0 likes. Papel & arte uses a sentence with the finishing touch title: “Papel E Arte Érica Lima”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Papel & arte shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Papel & arte should continue to optimize the ad content.

3.Papel & arte Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-03-27-2020-04-27  2019-06-24-2019-06-28  2019-04-19-2019-04-23
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Papel & arte are successful.

Papel & arte Creative Analysis: 

Papel & arte placed a Image ad in 2020-03-27-2020-04-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Papel & arte Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Uruguay  Chile
Language  Portuguese  Spanish  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Papel & arte has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Papel & arte Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-04-27  2019-06-24-2019-06-28  2019-04-19-2019-04-23
During  32 days  5 days 5 days 
Like  0  139  0
Share  0  7  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Papel & arte ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Papel & arte, helping Papel & arte to grasp the ad data more clearly.