Top Ads on Papa John's Pizza

Papa John's Pizza Background Introduction:

DOMICILIO 2500-0000 servicioalcliente@papajohns.com.gt

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Papa John's Pizza has been advertising and marketing on Facebook for many years. And Papa John's Pizza has placed 919 of ads on the Facebook platform in the last month. In the past few years,Papa John's Pizza has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Papa John's Pizza on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Papa John's Pizza. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Papa John's Pizza.

BigSpy

1.Papa John's Pizza Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Papa John's Pizza  Papa John's Pizza  Papa John's Pizza
Page Categories  Pizza Place  Pizza Place  Pizza Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Papa John's Pizza Marketing Objectives Analysis: 

Papa John's Pizza has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Papa John's Pizza best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Papa John's Pizza Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Large Pizza + free side  Papa John's Pizza Picks for $6 
Ad Copy Text  Free side with every large Pizza ordered at Northwood Hills just enter code Side2  Este fin de semana disfruta en familia todo el sabor de tu Súper Pack, por sólo $15.99. Pide po...  Papadia and Pizza? Wings and Garlic Knots? Cookie and a Brownie? We won’t judge. Pick two or more,...
Link Description  Large Pizza + free side enter code Side2  Este fin de semana disfruta en familia todo el sabor de tu Súper Pack, por sólo $15.99. Pide por: - Online: bit.ly/SuperPack_FB - Llamando: 2273-3333 ☎️ - Para llevar: Programa tu pedido y pasa a recoger bit.ly/PapajohnsRestaurantes - Desde: hugo y Uber Eats *Finaliza el 21 de junio  Better Ingredients. Better Pizza. Papa John's.
Website Link  ad.doubleclick.net  www.facebook.com  www.papajohns.com
CTA  SEE_MENU    SEE_MENU
Text Word Count 81  297  114
Like 1  512  6

Papa John's Pizza Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Papa John's Pizza Top 1 ads got 1 likes. Papa John's Pizza uses a sentence with the finishing touch title: “Large Pizza + free side”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Papa John's Pizza shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Papa John's Pizza should continue to optimize the ad content.

3.Papa John's Pizza Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-20  2020-06-19-2020-06-20  2020-05-26-2020-06-18
Landing Page Link  https://www.papajohns.co.uk/stores/northwood-hills/offers.aspx?utm_source=Facebook&utm_medium=Social&utm_campaign=MultiStore&utm_content=LSM&dclid=CNeQ6PuTkeoCFZd9vQodyqAD_g  https://www.facebook.com/PapaSV/?refid=28&_ft_=adid.6193275112028:qid.6840237042816674593:mf_story_key.-5642811538025788613:is_sponsored.1:ei.AI@AQL7WWYBvUOw2y3NMYWjRUA0LRdJBf3eMSEFlMxy0s-TX56pAMw8LC-Fr4SDzJuIJRL1oZq7GkgxUOCRedkFO1Vb:top_level_post_id.10158402044111670:content_owner_id_new.147317156669:page_id.147317156669:src.22:photo_id.10158402043291670:story_location.5:story_attachment_style.photo:view_time.1592616459:filter.h_nor:tds_flgs.3:actrs.147317156669:page_insights.%7B%22147317156669%22:%7B%22page_id%22:147317156669,%22page_id_type%22:%22page%22,%22actor_id%22:147317156669,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592582596,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158402044111670%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:147317156669,%22page_id%22:147317156669,%22post_id%22:10158402044111670,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.papajohns.com/?utm_campaign=2020+pj+chicago&utm_medium=paid+social&utm_source=facebook&utm_content=picks+for+6&fbclid=IwAR3rN-ElLrfI4IpCRqR_FJ89UCoXlWWouNLmmYqSwLyUNkHoG_SNDF0LL6s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Papa John's Pizza are successful.

Papa John's Pizza Creative Analysis: 

Papa John's Pizza placed a Image ad in 2020-06-07-2020-06-20, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Papa John's Pizza Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands,United Kingdom  El Salvador  United States
Language  Spanish  Spanish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Papa John's Pizza has the best conversion in Netherlands,United Kingdom, and can advertise more in Netherlands,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Papa John's Pizza Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-19-2020-06-20  2020-05-26-2020-06-18
During  14 days  2 days 24 days 
Like  1  512  6
Share  1  15  1
Comment  1  4  0

Advertising effectiveness is a direct manifestation of advertising. Papa John's Pizza ‘s Top 1 ad received 1 likes, 1 shares, 1 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Papa John's Pizza, helping Papa John's Pizza to grasp the ad data more clearly.