Top Ads on Panera Bread

Panera Bread Background Introduction:

Welcome to Panera’s official Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Panera Bread has been advertising and marketing on Facebook for many years. And Panera Bread has placed 123 of ads on the Facebook platform in the last month. In the past few years,Panera Bread has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Panera Bread on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Panera Bread. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Panera Bread.

BigSpy

1.Panera Bread Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Panera Bread  Panera Bread  Panera Bread
Page Categories  Cafe  Cafe  Cafe
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Panera Bread Marketing Objectives Analysis: 

Panera Bread has been operating in Cafe for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Panera Bread best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Panera Bread Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Welcome Back!  Free Panera Delivery Welcome Back! 
Ad Copy Text  We’ve taken enhanced safety measures to reopen our Edmond dining rooms. Now you can enjoy all your...  Order your seasonal favorites with Contactless Delivery. Use FREEDELIVERY with your order of $15 or ...  Let the good eating begin. Edmond dining rooms are now open so you can get back to enjoying all your...
Link Description  Panera Dining Rooms Now Open  Restrictions apply.  N/A
Website Link  delivery.panerabread.com  www.panerabread.com  delivery.panerabread.com
CTA  LEARN_MORE  ORDER_NOW  GET_DIRECTIONS
Text Word Count 117  118  119
Like 23  2490  24

Panera Bread Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Panera Bread Top 1 ads got 23 likes. Panera Bread uses a sentence with the finishing touch title: “Welcome Back!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Panera Bread shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Panera Bread should continue to optimize the ad content.

3.Panera Bread Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-09-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://delivery.panerabread.com/cafeLocations/?utm_medium=social&utm_source=paid-digital&utm_campaign=panera-welcome-back&utm_content=panera-welcome-back-fb-ig  https://www.panerabread.com/en-us/free-delivery-promo-code-panera.html?utm_medium=social&utm_source=paid-digital&utm_campaign=freedelivery&utm_content=paid-free-delivery&utm_term=%5B%25tp_adid%25%5D&fbclid=IwAR1Q19qGY973u2f_sZEJi_Pq-bDTnna4TADRUD0PcukAmp0hY-wCDqadaKU   http://delivery.panerabread.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Panera Bread are successful.

Panera Bread Creative Analysis: 

Panera Bread placed a Video ad in 2020-06-09-2020-06-18, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Panera Bread Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Algeria  Venezuela,Algeria,United States...  Brazil,Chile,Egypt
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Panera Bread has the best conversion in Bangladesh,Algeria, and can advertise more in Bangladesh,Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Panera Bread Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-18
During  10 days  8 days 10 days 
Like  23  2490  24
Share  4  114  4
Comment  2  75  6

Advertising effectiveness is a direct manifestation of advertising. Panera Bread ‘s Top 1 ad received 23 likes, 4 shares, 2 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Panera Bread, helping Panera Bread to grasp the ad data more clearly.