Top Ads on Panda Security

Panda Security Background Introduction:

¡Bienvenido a la página oficial de Panda Security España! Panda Security es uno de los líderes mundiales de la seguridad informática. Somos #Simplexity.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Panda Security has been advertising and marketing on Facebook for many years. And Panda Security has placed 150 of ads on the Facebook platform in the last month. In the past few years,Panda Security has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Panda Security on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Panda Security. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Panda Security.


1.Panda Security Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Panda Security  Panda Security  Panda Security
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Panda Security Marketing Objectives Analysis: 

Panda Security has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Panda Security best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Panda Security Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Panda Mobile Security  Panda Mobile Security Kostenloser Antivirus 
Ad Copy Text  Protege tu smartphone contra virus y añade alerta antirrobo, bloqueo de llamadas o control de apl...  Protege tu smartphone contra virus y añade alerta antirrobo, bloqueo de llamadas o control de aplic...  Panda FREE Antivirus protects you while you work, play or browse online: ️SECURE EASY LIGHT
Link Description  Tu teléfono protegido al mejor precio.  Tu teléfono protegido al mejor precio.  Panda FREE Antivirus schützt Sie beim Arbeiten, Spielen oder Surfen im Internet.
Website Link
Text Word Count 137  130  94
Like 97  90  4

Panda Security Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Panda Security Top 1 ads got 97 likes. Panda Security uses a sentence with the finishing touch title: “Panda Mobile Security”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Panda Security shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Panda Security should continue to optimize the ad content.

3.Panda Security Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-16  2020-02-23-2020-06-15  2020-04-20-2020-06-15
Landing Page Link;

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Panda Security are successful.

Panda Security Creative Analysis: 

Panda Security placed a Image ad in 2020-05-27-2020-06-16, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Panda Security Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica,Argentina  Poland,Bolivia  Pakistan,United Arab Emirates,India...
Language  Spanish  Spanish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Panda Security has the best conversion in Costa Rica,Argentina, and can advertise more in Costa Rica,Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Panda Security Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-16  2020-02-23-2020-06-15  2020-04-20-2020-06-15
During  21 days  114 days 57 days 
Like  97  90  4
Share  14  13  1
Comment  11  11  1

Advertising effectiveness is a direct manifestation of advertising. Panda Security ‘s Top 1 ad received 97 likes, 14 shares, 11 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Panda Security, helping Panda Security to grasp the ad data more clearly.