Top Ads on Palgrave Macmillan

Palgrave Macmillan Background Introduction:

We publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Palgrave Macmillan has been advertising and marketing on Facebook for many years. And Palgrave Macmillan has placed 65 of ads on the Facebook platform in the last month. In the past few years,Palgrave Macmillan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Palgrave Macmillan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Palgrave Macmillan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Palgrave Macmillan.

BigSpy

1.Palgrave Macmillan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Palgrave Macmillan  Palgrave Macmillan  Palgrave Macmillan
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Palgrave Macmillan Marketing Objectives Analysis: 

Palgrave Macmillan has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Palgrave Macmillan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Palgrave Macmillan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Regional Politics | Palgrave Macmillan  Development Studies | Palgrave Macmillan International Political Economy | Palgrave Macmillan 
Ad Copy Text  The Regional Politics programme provides innovative scholarly research through interdisciplinary and...  Read the latest books, journals and reference works for your development research.  Read books, journals and reference works from our market-leading IPE program, and see why so many au...
Link Description  The Regional Politics programme provides innovative scholarly research in the fields of the Latin American, Middle Eastern, African, and Asian politic  Our interdisciplinary Development Studies programme looks at the socio-political and economic challenges and prospects of the ‘Global South’ since dec  Showcasing the interaction between political and economic forces, our market-leading IPE programme investigates global markets, international trade, f
Website Link  www.palgrave.com  www.palgrave.com  www.palgrave.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 239  82  132
Like 200  38  33

Palgrave Macmillan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Palgrave Macmillan Top 1 ads got 200 likes. Palgrave Macmillan uses a sentence with the finishing touch title: “Regional Politics | Palgrave Macmillan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Palgrave Macmillan shared 239 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Palgrave Macmillan should continue to optimize the ad content.

3.Palgrave Macmillan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-10-2020-06-20  2020-02-19-2020-06-20  2020-02-10-2020-06-20
Landing Page Link  https://www.palgrave.com/us/politics-and-international-studies/regional-politics?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=SBPS_1_CN01_GL_RegionalPolitics  https://www.palgrave.com/us/politics-and-international-studies/development-studies?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=SBPS_1_CN01_GL_DevelopmentStudies   https://www.palgrave.com/us/politics-and-international-studies/international-political-economy?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=SBPS_1_CN01_GL_IPE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Palgrave Macmillan are successful.

Palgrave Macmillan Creative Analysis: 

Palgrave Macmillan placed a Image ad in 2020-02-10-2020-06-20, and got 200 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Palgrave Macmillan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia,Egypt,Canada...  Indonesia,Poland,Egypt...  Indonesia,Algeria,Jordan...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Palgrave Macmillan has the best conversion in Indonesia,Egypt,Canada..., and can advertise more in Indonesia,Egypt,Canada... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Palgrave Macmillan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-10-2020-06-20  2020-02-19-2020-06-20  2020-02-10-2020-06-20
During  132 days  123 days 132 days 
Like  200  38  33
Share  6  1  1
Comment  8  1  1

Advertising effectiveness is a direct manifestation of advertising. Palgrave Macmillan ‘s Top 1 ad received 200 likes, 6 shares, 8 comments in just 132 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Palgrave Macmillan, helping Palgrave Macmillan to grasp the ad data more clearly.