Top Ads on Paleo f(x)

Paleo f(x) Background Introduction:

World's largest Paleo event. Health, nutrition, fitness, sustainability, & everything in between. Live in Austin, Apr 26-28, 2019. www.paleofx.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Paleo f(x) has been advertising and marketing on Facebook for many years. And Paleo f(x) has placed 73 of ads on the Facebook platform in the last month. In the past few years,Paleo f(x) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Paleo f(x) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Paleo f(x). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Paleo f(x).

BigSpy

1.Paleo f(x) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Paleo f(x)  Paleo f(x)  Paleo f(x)
Page Categories  Footwear Store  Alternative & Holistic Health Service  Alternative & Holistic Health Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Paleo f(x) Marketing Objectives Analysis: 

Paleo f(x) has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Paleo f(x) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Paleo f(x) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Paleo f(x) Buy One Get One 75% Off?! 
Ad Copy Text  no setting  My name is Keith Norris, and I’m the co-founder of Paleo f(x)™ and I love my Xero Shoes. As a ...  Badges for Paleo f(x) 2020 are ON SALE, and until 11:59pm CST on September 30th, use code AUSTIN75 f...
Link Description  N/A  N/A  Imagine being part of the largest gathering of Paleo / ancestral health / keto / functional medicine / strength & conditioning experts in the world… gathered to help YOU up-level your life and connect with your tribe! Paleo f(x)™ is the Who’s Who gathering of the ancestral health movement. Our...
Website Link  www.paleofx.com  www.paleofx.com  www.paleofx.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  829  271
Like 0  899  0

Paleo f(x) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Paleo f(x) Top 1 ads got 0 likes. Paleo f(x) uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Paleo f(x) shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Paleo f(x) should continue to optimize the ad content.

3.Paleo f(x) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-06-2020-06-14  2020-02-28-2020-06-07  2019-09-16-2019-10-28
Landing Page Link  https://www.paleofx.com/  https://www.paleofx.com/?utm_source=facebook&utm_medium=socialpaid   https://www.paleofx.com/paleo-fx-event/?utm_source=facebook&utm_medium=cpc&utm_campaign=BPM-BOGO75&fbclid=IwAR0tqfjkCFPgxoRcr-Q5PmFOxXpKUEHpbP1RzBov5Puvcq7XKqOADS-o83A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Paleo f(x) are successful.

Paleo f(x) Creative Analysis: 

Paleo f(x) placed a Video ad in 2020-03-06-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Paleo f(x) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Australia,Philippines  N/A  N/A
Language  N/A  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Paleo f(x) has the best conversion in United States,Australia,Philippines, and can advertise more in United States,Australia,Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Paleo f(x) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-06-2020-06-14  2020-02-28-2020-06-07  2019-09-16-2019-10-28
During  101 days  101 days 43 days 
Like  0  899  0
Share  0  30  0
Comment  0  121  0

Advertising effectiveness is a direct manifestation of advertising. Paleo f(x) ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 101 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Paleo f(x), helping Paleo f(x) to grasp the ad data more clearly.