Top Ads on Pakt

Pakt Background Introduction:

Pakt uses responsibly-sourced materials to create minimalist travel gear for environmentally-conscious travelers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pakt has been advertising and marketing on Facebook for many years. And Pakt has placed 54 of ads on the Facebook platform in the last month. In the past few years,Pakt has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pakt on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pakt. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pakt.

BigSpy

1.Pakt Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pakt  Pakt  Pakt
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Pakt Marketing Objectives Analysis: 

Pakt has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pakt best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pakt Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Pakt 20% Off For A Limited Time! 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  The Pakt One carry-on travel bag was created by experienced travelers for experienced travelers. The Pakt One combines the best features of a duffle and traditional luggage, allowing for easy packing and storage. The minimalist design is perfectly sized to carry-on specifications.
Website Link  paktbags.com  paktbags.com  paktbags.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Pakt Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pakt Top 1 ads got 0 likes. Pakt uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pakt shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pakt should continue to optimize the ad content.

3.Pakt Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-03-2020-06-10  2020-05-27-2020-06-10  2020-06-09-2020-06-10
Landing Page Link  https://paktbags.com/products/the-pakt-one  https://paktbags.com/products/the-pakt-one   https://paktbags.com/products/the-pakt-one

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pakt are successful.

Pakt Creative Analysis: 

Pakt placed a Carousel ad in 2020-06-03-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pakt Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,United Kingdom,Canada  United States  N/A
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pakt has the best conversion in United States,United Kingdom,Canada, and can advertise more in United States,United Kingdom,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pakt Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-10  2020-05-27-2020-06-10  2020-06-09-2020-06-10
During  8 days  15 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pakt ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pakt, helping Pakt to grasp the ad data more clearly.