Top Ads on Paddy Power Casino

Paddy Power Casino Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Paddy Power Casino has been advertising and marketing on Facebook for many years. And Paddy Power Casino has placed 75 of ads on the Facebook platform in the last month. In the past few years,Paddy Power Casino has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Paddy Power Casino on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Paddy Power Casino. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Paddy Power Casino.

BigSpy

1.Paddy Power Casino Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Paddy Power Casino  Paddy Power Casino  Paddy Power Casino
Page Categories  Website  Website  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Paddy Power Casino Marketing Objectives Analysis: 

Paddy Power Casino has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Paddy Power Casino best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Paddy Power Casino Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Over 100 Slot games  Over 100 Slot games Over 100 Slot games 
Ad Copy Text  100 Free spins for new customers! 18+ |T&C's apply | Begambleaware.org  100 Free spins for new customers! 18+ | Selected games only | T&C's apply  Deposit £10, Play with £60 and get 100 Free Spins. T&C's Apply | 18+ | Begambleaware.org
Link Description  The Daily Jackpot must drop by 11pm!  The Daily Jackpot must drop by 11pm!  New customer offer
Website Link  servedby.flashtalking.com  servedby.flashtalking.com  servedby.flashtalking.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 72  74  94
Like 43  45  24

Paddy Power Casino Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Paddy Power Casino Top 1 ads got 43 likes. Paddy Power Casino uses a sentence with the finishing touch title: “Over 100 Slot games”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Paddy Power Casino shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Paddy Power Casino should continue to optimize the ad content.

3.Paddy Power Casino Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-25-2020-06-17  2019-12-22-2020-06-16  2020-06-15-2020-06-15
Landing Page Link  https://promotions.paddypower.com/games-acq-uk-bau-100spins-pgctv1?utm_medium=Social&utm_source=Facebook&utm_campaign=103971&utm_term=13658&utm_content=4142701&utm_ad=673011&rfr=5400427  https://promotions.paddypower.com/games-acq-uk-bau-100spins-pgctv1?&rfr=5400111   https://promotions.paddypower.com/casino-60-100fs-pas100?utm_medium=Social&utm_source=Facebook&utm_campaign=103971&utm_term=13658&utm_content=4142701&utm_ad=673011&rfr=5400435

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Paddy Power Casino are successful.

Paddy Power Casino Creative Analysis: 

Paddy Power Casino placed a Video ad in 2020-05-25-2020-06-17, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Paddy Power Casino Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Netherlands,Poland,United Kingdom...  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Paddy Power Casino has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Paddy Power Casino Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-17  2019-12-22-2020-06-16  2020-06-15-2020-06-15
During  24 days  178 days 1 days 
Like  43  45  24
Share  2  1  0
Comment  10  5  0

Advertising effectiveness is a direct manifestation of advertising. Paddy Power Casino ‘s Top 1 ad received 43 likes, 2 shares, 10 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Paddy Power Casino, helping Paddy Power Casino to grasp the ad data more clearly.