Top Ads on Paddle8

Paddle8 Background Introduction:

Paddle8 is the auction house for the 21st-­century collector. We give the global collecting community unprecedented access to online auctions of high-caliber inventory.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Paddle8 has been advertising and marketing on Facebook for many years. And Paddle8 has placed 35 of ads on the Facebook platform in the last month. In the past few years,Paddle8 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Paddle8 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Paddle8. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Paddle8.

BigSpy

1.Paddle8 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Paddle8  Paddle8  Paddle8
Page Categories  Outdoor Equipment Store  Athlete  Athlete
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Paddle8 Marketing Objectives Analysis: 

Paddle8 has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Paddle8 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Paddle8 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Point65 King Fisher(ポイント65 キングフィッシャー) | 都心唯一のカヤック・カヌー・SUP専門店[パドルクエスト]  Introducing the Paddle Support Package from Paddle Australia and your State Paddle Association | Paddle Australia N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  春も近づき、パドリングシーズンの足音が近づいてきました 最近では暖かい日も多く、カヤックのご購入を検討されるお客様からの問い合わせも増えてきました。 特に問い合わせが多いのが、Point65 King Fisher(キングフィッ...  General Introducing the Paddle Support Package from Paddle Australia and your State Paddle Association May 11, 2020 Facebook Twitter Google+ Pinterest WhatsApp PADDLERS AND CLUBS TO BENEFIT FROM SUPPORT PACKAGE Paddle Australia and their six State Paddle Associations have worked together to introduc...  N/A
Website Link  paddle-quest.com  paddle.org.au  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Paddle8 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Paddle8 Top 1 ads got 0 likes. Paddle8 uses a sentence with the finishing touch title: “Point65 King Fisher(ポイント65 キングフィッシャー) | 都心唯一のカヤック・カヌー・SUP専門店[パドルクエスト]”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Paddle8 shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Paddle8 should continue to optimize the ad content.

3.Paddle8 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-03-2020-06-10  2020-05-20-2020-05-25  2020-05-19-2020-05-25
Landing Page Link  https://paddle-quest.com/?p=6265  https://paddle.org.au/2020/05/11/introducing-the-paddle-support-package-from-paddle-australia-and-your-state-paddle-association/   https://education.paddle.org.au/courses.php?submit=&eventId=1110&courseType=ACAS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Paddle8 are successful.

Paddle8 Creative Analysis: 

Paddle8 placed a Image ad in 2020-03-03-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Paddle8 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Australia  Australia
Language  Japanese  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Paddle8 has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Paddle8 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-06-10  2020-05-20-2020-05-25  2020-05-19-2020-05-25
During  100 days  6 days 7 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Paddle8 ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 100 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Paddle8, helping Paddle8 to grasp the ad data more clearly.