Top Ads on Packt
Packt Background Introduction:
Packt provides effective learning & information resources such as eBooks & videos to IT professionals from web developers to data scientists.
Packt has been advertising and marketing on Facebook for many years. And Packt has placed 63 of ads on the Facebook platform in the last month. In the past few years,Packt has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Packt on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Packt. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Packt.
1.Packt Top 3 Ads Basic Understanding
Packt Marketing Objectives Analysis:
Packt has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Packt best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Packt Top 3 Ads Content Display
|Ad Headline||Stay Home & Learn Online||Stay Home & Learn Online||Stay Home & Learn Online|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Learn a new skill with Packt||Learn a new skill with Packt||Learn a new skill with Packt|
|Text Word Count||0||0||0|
Packt Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Packt Top 1 ads got 0 likes. Packt uses a sentence with the finishing touch title: “Stay Home & Learn Online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Packt shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Packt should continue to optimize the ad content.
3.Packt Top 3 Ads Creative Selection
|Landing Page Link||https://courses.packtpub.com/pages/free||https://courses.packtpub.com/pages/free||https://courses.packtpub.com/pages/free|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Packt are successful.
Packt Creative Analysis:
Packt placed a Image ad in 2020-05-12-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Packt Top 3 Ads Audience Analysis:
Packt has the best conversion in Australia, and can advertise more in Australia in the future.
5.Packt Top 3 Ads Performance Display
|During||29 days||35 days||29 days|
Advertising effectiveness is a direct manifestation of advertising. Packt ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Packt, helping Packt to grasp the ad data more clearly.