Top Ads on Pacifica

Pacifica Background Introduction:

Natural Cosmetics, Perfume, and Body products. 100% Vegan and cruelty-free. Be inspired. Indulge your wanderlust.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pacifica has been advertising and marketing on Facebook for many years. And Pacifica has placed 117 of ads on the Facebook platform in the last month. In the past few years,Pacifica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pacifica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pacifica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pacifica.

BigSpy

1.Pacifica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pacifica  Pacifica  Pacifica
Page Categories  Private School  Private School  Private School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pacifica Marketing Objectives Analysis: 

Pacifica has been operating in Private School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pacifica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pacifica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download The Information Guide To Learn More  Download Our Information Guide To Learn More Download Our Information Guide To Learn More 
Ad Copy Text  Study side-by-side with Jungian scholars and practitioners interested in envisioning new possibiliti...  By following the human science model, our re-imagined M.A./Ph.D. in Clinical Psychology Program is d...  You don't have to be an artist to join Pacifica's M.A. in Engaged Humanities Program. We are not an...
Link Description  The Jungian Psychology and Archetypal Studies specialization moves depth psychology from the clinical consulting room out into the wider world.  N/A  N/A
Website Link  info.pacifica.edu  info.pacifica.edu  info.pacifica.edu
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 257  268  304
Like 108  304  183

Pacifica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pacifica Top 1 ads got 108 likes. Pacifica uses a sentence with the finishing touch title: “Download The Information Guide To Learn More”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pacifica shared 257 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pacifica should continue to optimize the ad content.

3.Pacifica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-06-2020-06-16  2020-03-06-2020-06-14  2020-03-03-2020-06-13
Landing Page Link  https://info.pacifica.edu/jungian-and-archetypal-studies-fb?utm_source=facebook&utm_medium=paidsocial&utm_campaign=DJA&fbclid=IwAR3uMdBntudmrw3xRhRJ9bQ74fmS7dAGyNEFmPKl2Qj08cHHifPmbHNPf-8  https://info.pacifica.edu/clinical-psychology-program-phd?utm_source=facebook&utm_medium=paidsocial&utm_campaign=PhD&fbclid=IwAR2qEPfOUFLVc3Gz1vY6k39hiPNkIHDilcGrJx_GawtMhMSs82E5ulfLTKo   https://info.pacifica.edu/humanities-info-guide-download-fb?utm_source=facebook&utm_medium=paidsocial&utm_campaign=Humanities&fbclid=IwAR07lq5WGhm8XJAF2YPmLPRGM442Cad5amtvP3y1tcgqPQbXQRsGYzUAK-s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pacifica are successful.

Pacifica Creative Analysis: 

Pacifica placed a Image ad in 2020-03-06-2020-06-16, and got 108 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pacifica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Vietnam,Trinidad and Tobago  United States,Uganda
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pacifica has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pacifica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-06-2020-06-16  2020-03-06-2020-06-14  2020-03-03-2020-06-13
During  103 days  101 days 103 days 
Like  108  304  183
Share  10  47  36
Comment  18  24  7

Advertising effectiveness is a direct manifestation of advertising. Pacifica ‘s Top 1 ad received 108 likes, 10 shares, 18 comments in just 103 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pacifica, helping Pacifica to grasp the ad data more clearly.