Top Ads on PYS Travel

PYS Travel Background Introduction:

http://pystravel.vn - Tour du lịch khám phá chất lượng cao khám phá Đông & Tây Bắc và Biển đảo, giải pháp du lịch dành cho doanh nghiệp

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PYS Travel has been advertising and marketing on Facebook for many years. And PYS Travel has placed 79 of ads on the Facebook platform in the last month. In the past few years,PYS Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PYS Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PYS Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PYS Travel.

BigSpy

1.PYS Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PYS Travel  PYS Travel  PYS Travel
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PYS Travel Marketing Objectives Analysis: 

PYS Travel has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PYS Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PYS Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cuộc thi ảnh: Cùng ba mẹ đi xa, bốn phương đều là nhà  TRỌN GÓI TOUR BALI CHỈ 9.390.000Đ TOP 10+ điểm đến nước ngoài đẹp nhất ngày xuân về 
Ad Copy Text  Thế giới của bạn thật là rộng lớn, còn thế giới ba mẹ thì chỉ có bạn. Ba...   ĐĂNG KÝ LIỀN TAY - NHẬN NGAY 1 TRIỆU -------------------------- Cơ hội vi vu Bali giá ...  ???????????? ĐẦU NĂM DU HÍ - CẢ NĂM NHƯ Ý #Xuất_ngoại_năm_mới_chỉ_từ 6 triệ...
Link Description  ‏قضايا‏ · ‏٢٤٧‏ من الأشخاص  N/A  Xem ngay kẻo lỡ!
Website Link  www.facebook.com  www.facebook.com  dulich.pystravel.vn
CTA  EVENT_RSVP  LEARN_MORE  APPLY_NOW
Text Word Count 3175  1892  741
Like 57  3  6

PYS Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PYS Travel Top 1 ads got 57 likes. PYS Travel uses a sentence with the finishing touch title: “Cuộc thi ảnh: Cùng ba mẹ đi xa, bốn phương đều là nhà”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PYS Travel shared 3175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PYS Travel should continue to optimize the ad content.

3.PYS Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-07-2020-06-15  2020-02-15-2020-02-15  2020-01-19-2020-02-09
Landing Page Link  https://www.facebook.com/pystravel/?_sref_=3269926099725705&refid=28&_ft_=adid.6205185285386:qid.6837548312167114405:mf_story_key.-1485758028250878151:is_sponsored.1:ei.AI@AQIXbKXeU6ecJQL_Y1Lff_Ay-L4I_5n0VrziXKG83qjCnUvYEN4HuXllRTm5AysKrsK3CGg30Enw88OVPeZ4lEJf:top_level_post_id.3269926106392371:content_owner_id_new.134839353234411:call_to_action_type.EVENT_RSVP:page_id.134839353234411:src.22:story_location.5:story_attachment_style.event:view_time.1591990594:filter.h_nor:tds_flgs.3:actrs.134839353234411:page_insights.%7B%22134839353234411%22:%7B%22page_id%22:134839353234411,%22page_id_type%22:%22page%22,%22actor_id%22:134839353234411,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591603970,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3269926106392371%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:134839353234411,%22page_id%22:134839353234411,%22post_id%22:3269926106392371,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/pystravel/?_vref_=618301749002244&refid=7&_ft_=adid.6162307161175%3Aqid.6793694965791316374%3Amf_story_key.8139598242313758437%3Ais_sponsored.1%3Aei.AI%40AQI9GUJVimPNz71k-njFMltIZz33gLdON6Ddk5QIiFNzJTQCs9EHf6iSIFlJiRzbpt7Sfx1Lk6BzYUBhjkppv2rB%3Atop_level_post_id.2993325017385816%3Acontent_owner_id_new.134839353234411%3Acall_to_action_type.LEARN_MORE%3Apage_id.134839353234411%3Asrc.22%3Aphoto_id.618301749002244%3Astory_location.5%3Astory_attachment_style.rich_media_collection%3Aview_time.1581780370%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.134839353234411%3Apage_insights.%7B%22134839353234411%22%3A%7B%22page_id%22%3A134839353234411%2C%22actor_id%22%3A134839353234411%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1581651811%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B2993325017385816%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A134839353234411%2C%22page_id%22%3A134839353234411%2C%22post_id%22%3A2993325017385816%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=%7E-R   http://dulich.pystravel.vn/chum-tour-du-lich-nuoc-ngoai-mua-xuan-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PYS Travel are successful.

PYS Travel Creative Analysis: 

PYS Travel placed a Image ad in 2020-06-07-2020-06-15, and got 57 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PYS Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Arabic  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PYS Travel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PYS Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-15  2020-02-15-2020-02-15  2020-01-19-2020-02-09
During  9 days  1 days 22 days 
Like  57  3  6
Share  0  0  1
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. PYS Travel ‘s Top 1 ad received 57 likes, 0 shares, 5 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PYS Travel, helping PYS Travel to grasp the ad data more clearly.