Top Ads on PXG

PXG Background Introduction:

PXG clubs are designed by golfers, engineers and dreamers who have an unrelenting commitment to create the absolute finest golf equipment in the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PXG has been advertising and marketing on Facebook for many years. And PXG has placed 92 of ads on the Facebook platform in the last month. In the past few years,PXG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PXG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PXG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PXG.

BigSpy

1.PXG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PXG  PXG  PXG
Page Categories  Other  Sports & Recreation  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

PXG Marketing Objectives Analysis: 

PXG has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PXG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PXG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PXG Üzleti Park  صور اليوميات Fotos da linha do tempo 
Ad Copy Text  -  NEW DRIVER ALERTOur 0811 X Proto Driver is currently available to our tour staff only. But player fe...  Now through APRIL, everyone can enjoy special #PXG for Heroes pricing. Tap http://bit.ly/PXGLimitedO...
Link Description    NEW DRIVER ALERTOur 0811 X Proto Driver is currently available to our tour staff only. But player feedback has been exceptional, so we’re making a limited quantity available to our fans. Tap https://bit.ly/PXGProtoXDriverFB to get yours while it’s #PXG #PXGTroops  Now through APRIL, everyone can enjoy special #PXG for Heroes pricing. Tap http://bit.ly/PXGLimitedOfferFB to explore our extended special pricing offer that includes GEN2 drivers, our stellar 0211 irons, and our new 5X forged GEN3 Irons. We hope to see you on the course soon.
Website Link  www.pxg.hu  bit.ly  bit.ly
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 235  268  277
Like 32  436  550

PXG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PXG Top 1 ads got 32 likes. PXG uses a sentence with the finishing touch title: “PXG Üzleti Park”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PXG shared 235 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PXG should continue to optimize the ad content.

3.PXG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-08-2020-06-03  2020-05-05-2020-05-25  2020-03-31-2020-04-28
Landing Page Link  http://www.pxg.hu/?fbclid=IwAR2E7qqU2tJuL5TtG3WMnV6qXLXMW6IjUPIGCFHZxgwZXv62aXbarO7Sb44  https://www.pxg.com/en-us/clubs/drivers/0811-x-prototype-driver?utm_source=facebook&utm_medium=referral&utm_campaign=merchandise%7Cequipment%7Csocial&utm_content=protoxdriver   https://www.pxg.com/en-us?utm_source=facebook&utm_medium=referral&utm_campaign=brand%7Corganic%7Csocial&utm_content=heroespriceforall

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PXG are successful.

PXG Creative Analysis: 

PXG placed a Image ad in 2020-01-08-2020-06-03, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PXG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  United States  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PXG has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PXG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-08-2020-06-03  2020-05-05-2020-05-25  2020-03-31-2020-04-28
During  148 days  21 days 29 days 
Like  32  436  550
Share  11  23  69
Comment  0  137  164

Advertising effectiveness is a direct manifestation of advertising. PXG ‘s Top 1 ad received 32 likes, 11 shares, 0 comments in just 148 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PXG, helping PXG to grasp the ad data more clearly.