Top Ads on PUMA

PUMA Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PUMA has been advertising and marketing on Facebook for many years. And PUMA has placed 1762 of ads on the Facebook platform in the last month. In the past few years,PUMA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PUMA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PUMA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PUMA.

BigSpy

1.PUMA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PUMA  PUMA  PUMA
Page Categories  Sportswear Store  Clothing (Brand)  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PUMA Marketing Objectives Analysis: 

PUMA has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PUMA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PUMA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  PUMA Loungewear SPORTDEPOT.gr 
Ad Copy Text  Хиляди промоционални продукти с намаления до 60%! Спорт...  It's time to dress down and time to turn up the comfort. Shop PUMA products that make you feel good ...  -
Link Description  N/A  N/A  N/A
Website Link  bit.ly  www.facebook.com  www.sportdepot.gr
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 335  115  252
Like 0  484  0

PUMA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PUMA Top 1 ads got 0 likes. PUMA uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PUMA shared 335 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PUMA should continue to optimize the ad content.

3.PUMA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-04-30-2020-06-20  2020-05-12-2020-06-20  2020-05-07-2020-06-20
Landing Page Link  https://www.sportdepot.bg/all-promotions?utm_source=facebook&utm_medium=carousel&utm_campaign=all_sale_products&utm_content=dynamic  https://www.facebook.com/PUMA/?_sref_=10158458430308216&refid=28&_ft_=adid.23844720570960189:qid.6840535805459927197:mf_story_key.-6149465408202398981:is_sponsored.1:ei.AI@AQJjFGk5lmXTHQ9UlbDyFlOm5RWj28pxAd9--EhnxvLs994AXWTI6CN7lIgyrIpD2K1l8ns6HcT79qAShcLaiJSg:top_level_post_id.10158458430303216:content_owner_id_new.56470448215:call_to_action_type.LEARN_MORE:page_id.56470448215:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592685905:filter.h_nor:tds_flgs.3:actrs.56470448215:page_insights.%7B%2256470448215%22:%7B%22page_id%22:56470448215,%22page_id_type%22:%22page%22,%22actor_id%22:56470448215,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589364992,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158458430303216%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:56470448215,%22page_id%22:56470448215,%22post_id%22:10158458430303216,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.sportdepot.gr/product/adidas_adidas_papoytsia_terrex_agravic_tr_trail_running-N_EF6855-basic.html?utm_source=facebook&utm_medium=fb_carusel_m&utm_campaign=fb_carusel_m&fbclid=IwAR3orZ2Gw6nRRwokzCt-apyfET1DWoCZ_sysZgv0SXS1FM-vcslS9bfXGfI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PUMA are successful.

PUMA Creative Analysis: 

PUMA placed a Carousel ad in 2020-04-30-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PUMA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria,Denmark  N/A  Greece
Language  Romanian  German  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PUMA has the best conversion in Bulgaria,Denmark, and can advertise more in Bulgaria,Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PUMA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-20  2020-05-12-2020-06-20  2020-05-07-2020-06-20
During  52 days  40 days 45 days 
Like  0  484  0
Share  0  42  48
Comment  0  52  0

Advertising effectiveness is a direct manifestation of advertising. PUMA ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PUMA, helping PUMA to grasp the ad data more clearly.