Top Ads on PUCRS Online

PUCRS Online Background Introduction:

Nós somos o resultado de uma super parceria entre duas instituições conceituadas. A PUCRS e UOL EdTech formam o PUCRS Online. Cursos inovadores que levam a experiência do presencial aonde você estiver.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PUCRS Online has been advertising and marketing on Facebook for many years. And PUCRS Online has placed 506 of ads on the Facebook platform in the last month. In the past few years,PUCRS Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PUCRS Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PUCRS Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PUCRS Online.

BigSpy

1.PUCRS Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PUCRS Online  PUCRS Online  PUCRS Online
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PUCRS Online Marketing Objectives Analysis: 

PUCRS Online has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PUCRS Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PUCRS Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Uma experiência inesquecível com Philip Kotler e grande elenco  MBA em Marketing, Branding e Growth Aprenda com Bela Gil 
Ad Copy Text  O seu futuro será escrito pelas decisões que você tomar agora. E você pode se tornar um especial...  Evolua como profissional e líder estudando com professores renomados como Fernando Machado, Diretor...  Bela Gil é professora convidada da pós-graduação presencial em Nutrição, Alimentação Saudáv...
Link Description  MBA Online na PUCRS  N/A  Na PUCRS
Website Link  online.pucrs.br  online.pucrs.br  pucrsonline.lpages.co
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 797  436  869
Like 1716  9  63

PUCRS Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PUCRS Online Top 1 ads got 1716 likes. PUCRS Online uses a sentence with the finishing touch title: “Uma experiência inesquecível com Philip Kotler e grande elenco”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PUCRS Online shared 797 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PUCRS Online should continue to optimize the ad content.

3.PUCRS Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-16-2020-06-18  2020-06-03-2020-06-18  2020-05-07-2020-06-18
Landing Page Link  https://online.pucrs.br/pos-graduacao/marketing-branding-growth?utm_campaign=%C3%81rea+04+%7C+MKT+e+Vendas+%7C+Convers%C3%A3o&utm_source=facebook&utm_medium=paid&hsa_acc=362921181150148&hsa_cam=23844414233560225&hsa_grp=23844414233590225&hsa_ad=23844642381730225&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR03M7Nsvk923a-D-nBJrGIk47ek9ubY5MGehl-AFrpyjjBD3BsY5nL-xns  https://online.pucrs.br/pos-graduacao/marketing-branding-growth?utm_campaign=%C3%81rea+04+%7C+MKT+e+Vendas+%7C+Convers%C3%A3o&utm_source=facebook&utm_medium=paid&hsa_acc=362921181150148&hsa_cam=23844414233560225&hsa_grp=23844414233570225&hsa_ad=23844507996460225&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR3_VE_gaPKA9OXfEwsadU-d7fpf_FKM30u6LJGvKCNBL8-ZXtEF0ZiQJDQ   https://pucrsonline.lpages.co/nutricao-presencial/?utm_campaign=Presencial+%7C+%C3%81reas+%7C+Convers%C3%A3o&utm_source=facebook&utm_medium=paid&hsa_acc=362921181150148&hsa_cam=23844956292140225&hsa_grp=23844956293430225&hsa_ad=23844967690640225&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR0Ea0IQjQdSw9fqkitcYaToW5pbX2gDwPeXG_QrAb_F5JrE3PUYA8zBLKo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PUCRS Online are successful.

PUCRS Online Creative Analysis: 

PUCRS Online placed a Image ad in 2020-04-16-2020-06-18, and got 1716 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PUCRS Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Filipino  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PUCRS Online has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PUCRS Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-06-18  2020-06-03-2020-06-18  2020-05-07-2020-06-18
During  64 days  16 days 43 days 
Like  1716  9  63
Share  114  0  1
Comment  97  1  17

Advertising effectiveness is a direct manifestation of advertising. PUCRS Online ‘s Top 1 ad received 1716 likes, 114 shares, 97 comments in just 64 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PUCRS Online, helping PUCRS Online to grasp the ad data more clearly.