Top Ads on PTT Outdoor

PTT Outdoor Background Introduction:

Outdoor Gear Malaysia - Get your outdoor equipment's for cycling, fitness and travels, best hiking products, camping equipment Malaysia and much more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PTT Outdoor has been advertising and marketing on Facebook for many years. And PTT Outdoor has placed 124 of ads on the Facebook platform in the last month. In the past few years,PTT Outdoor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PTT Outdoor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PTT Outdoor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PTT Outdoor.

BigSpy

1.PTT Outdoor Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PTT Outdoor  PTT Outdoor  PTT Outdoor
Page Categories  Outdoor Equipment Store  Outdoor Equipment Store  Outdoor Equipment Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

PTT Outdoor Marketing Objectives Analysis: 

PTT Outdoor has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PTT Outdoor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PTT Outdoor Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Shipped Direct To Your Doorstep | #stayhome  N/A FREE SHIPPING for your order today! 
Ad Copy Text   Seriously?? | A watch made of paper? For only RM18? . Shop Now: https://www.pttoutdoor.com/shop/tbf...  SPORT GEARS ARE TOO EXPENSIVE? . That was our pain point too. So, we started with a goal - Premium q...  Need an earphone that is suitable for both sports and daily use? We got it for you . Our latest arri...
Link Description  "It's surprising how creative this is! Thanks a lot!"  Express shipping Right to your doorstep  ⭐⭐⭐⭐⭐ - "I love it. Honestly, I just do!"
Website Link  www.pttoutdoor.com  www.pttoutdoor.com  www.pttoutdoor.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 194  227  216
Like 1124  0  612

PTT Outdoor Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PTT Outdoor Top 1 ads got 1124 likes. PTT Outdoor uses a sentence with the finishing touch title: “ Shipped Direct To Your Doorstep | #stayhome”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PTT Outdoor shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PTT Outdoor should continue to optimize the ad content.

3.PTT Outdoor Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-04-07-2020-06-14  2020-05-22-2020-06-10  2020-03-11-2020-06-04
Landing Page Link  https://www.pttoutdoor.com/shop/tbf-waterproof-paper-watch/  https://www.pttoutdoor.com/   https://www.pttoutdoor.com/shop/delta-x-earphone/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PTT Outdoor are successful.

PTT Outdoor Creative Analysis: 

PTT Outdoor placed a Video ad in 2020-04-07-2020-06-14, and got 1124 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PTT Outdoor Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PTT Outdoor has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PTT Outdoor Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-14  2020-05-22-2020-06-10  2020-03-11-2020-06-04
During  69 days  20 days 86 days 
Like  1124  0  612
Share  288  0  64
Comment  217  0  181

Advertising effectiveness is a direct manifestation of advertising. PTT Outdoor ‘s Top 1 ad received 1124 likes, 288 shares, 217 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PTT Outdoor, helping PTT Outdoor to grasp the ad data more clearly.