Top Ads on PTCL

PTCL Background Introduction:

As the leading Information and Communication Technology Service Provider in the region we are the link that allows global communication.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PTCL has been advertising and marketing on Facebook for many years. And PTCL has placed 76 of ads on the Facebook platform in the last month. In the past few years,PTCL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PTCL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PTCL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PTCL.

BigSpy

1.PTCL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PTCL  PTCL  PTCL
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PTCL Marketing Objectives Analysis: 

PTCL has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PTCL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PTCL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PTCL  PTCL Digital Bill Payment Channels Tahir Zada 
Ad Copy Text  Now pay your PTCL bill through TCS! Now you can pay your bill without leaving your home through TCS...  Now, pay your PTCL bill from the comfort of your home! From the PTCLTouch App to paying through UPa...  Enjoy Amazing Speed with PTCL Fiber Internet! Get Unlimited Internet & On-net calls, Free Smart TV s...
Link Description  Now pay your PTCL bill through TCS! Now you can pay your bill without leaving your home through TCS. Just call 1218 and request for payment through courier. A TCS rider will collect money from your doorstep. #PTCL #TCS #BillPayment #StaySafeStayHome #Pakistan  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 261  378  326
Like 190  5579  29

PTCL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PTCL Top 1 ads got 190 likes. PTCL uses a sentence with the finishing touch title: “PTCL”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PTCL shared 261 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PTCL should continue to optimize the ad content.

3.PTCL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-19-2020-06-20  2020-06-16-2020-06-20  2020-06-18-2020-06-18
Landing Page Link  https://www.facebook.com/PTCL.Official/photos/a.185577134858910/2965053256911270/?type=3  https://www.facebook.com/PTCL.Official/videos/298996677899543/   https://www.facebook.com/PTCL.Official/?refid=7&_ft_=adid.23845137268610456:qid.6839727441544115703:mf_story_key.3605300176108404461:is_sponsored.1:ei.AI@AQLqRNbco29VN0-G9ARuiqt79Ffw8KVTx7cFpJGRVJYM7_8uF8DFy2e9_yOdJ2jW013Od22srDmb_-r799MTRgnQ:top_level_post_id.2943824612367468:content_owner_id_new.185575478192409:page_id.185575478192409:src.22:photo_id.2943822829034313:story_location.5:story_attachment_style.photo:view_time.1592498142:filter.h_nor:tds_flgs.3:actrs.185575478192409:page_insights.%7B%22185575478192409%22:%7B%22page_id%22:185575478192409,%22page_id_type%22:%22page%22,%22actor_id%22:185575478192409,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592302537,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2943824612367468%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:185575478192409,%22page_id%22:185575478192409,%22post_id%22:2943824612367468,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PTCL are successful.

PTCL Creative Analysis: 

PTCL placed a Image ad in 2020-06-19-2020-06-20, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PTCL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Pakistan  N/A
Language  English  French  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PTCL has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PTCL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-16-2020-06-20  2020-06-18-2020-06-18
During  2 days  5 days 1 days 
Like  190  5579  29
Share  15  317  3
Comment  72  452  57

Advertising effectiveness is a direct manifestation of advertising. PTCL ‘s Top 1 ad received 190 likes, 15 shares, 72 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PTCL, helping PTCL to grasp the ad data more clearly.