Top Ads on POPLOOK

POPLOOK Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

POPLOOK has been advertising and marketing on Facebook for many years. And POPLOOK has placed 71 of ads on the Facebook platform in the last month. In the past few years,POPLOOK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for POPLOOK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for POPLOOK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from POPLOOK.


1.POPLOOK Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

POPLOOK Marketing Objectives Analysis: 

POPLOOK has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. POPLOOK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.POPLOOK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Molek Collection  Irayna Blouse & Skirt - Navy Floral POPLOOK 
Ad Copy Text  The baju raya cotton you've been looking for - only better. Meet the Molek Collection now. #Poplook...  Stop panic buying!✋ Browse these styles and shop the latest in modest fashion weekly at Poplook.  Top up your wardrobe with these best-selling styles before they're gone! ⚡
Link Description  Introducing the Molek Collection, our much anticipated cotton Raya collection, this time bigger and better. In the wake of a highly successful cotton raya collection in 2019, our design team was hard at work, producing a beautiful iteration of what you loved. Inspired by the different traditional kebayas and kurungs from around Malaysia, we gave them a modern spin. This time, we utilized metallic threads for eyelet embroideries because we all know... a little shine goes a long way! Also, cut-out embroidery detail at the the hems is usually known for being extremely labour-intensive, but we spared no effort to creating these stand-out pieces. Cotton is natural, breathable and oh so comfortable! The perfect fabric for Raya outfitting. Finally, mothers will be excited to know that we have created a whole range for your kids too! In sizes 1yr - 12 yr.  N/A  N/A
Website Link
Text Word Count 127  98  76
Like 110  0  32

POPLOOK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. POPLOOK Top 1 ads got 110 likes. POPLOOK uses a sentence with the finishing touch title: “Molek Collection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. POPLOOK shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. POPLOOK should continue to optimize the ad content.

3.POPLOOK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-17-2020-06-08  2020-03-18-2020-05-28  2020-05-13-2020-05-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by POPLOOK are successful.

POPLOOK Creative Analysis: 

POPLOOK placed a Carousel ad in 2020-03-17-2020-06-08, and got 110 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.POPLOOK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  Malaysia
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

POPLOOK has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.POPLOOK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-06-08  2020-03-18-2020-05-28  2020-05-13-2020-05-14
During  84 days  72 days 2 days 
Like  110  0  32
Share  10  1  1
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. POPLOOK ‘s Top 1 ad received 110 likes, 10 shares, 2 comments in just 84 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for POPLOOK, helping POPLOOK to grasp the ad data more clearly.