Top Ads on POLIMODA
POLIMODA Background Introduction:
Official page of Polimoda Fashion Institute in Florence, Italy.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
POLIMODA has been advertising and marketing on Facebook for many years. And POLIMODA has placed 43 of ads on the Facebook platform in the last month. In the past few years,POLIMODA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for POLIMODA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for POLIMODA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from POLIMODA.
1.POLIMODA Top 3 Ads Basic Understanding
|Page Categories||College & University||College & University||College & University|
POLIMODA Marketing Objectives Analysis:
POLIMODA has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. POLIMODA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.POLIMODA Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Online Open Day - June 4th||Online Open Day - June 4th||POLIMODA|
|Ad Copy Text||Discover the 200+ scholarships offered for young Italians to develop their skills||Discover the 200+ scholarships offered for young Italians to develop their skills||Are you a resident of Tuscany? Apply now for a full tuition scholarship, there are only 35 available...|
|Link Description||EXPERIENCE POLIMODA||EXPERIENCE POLIMODA||N/A|
|Text Word Count||81||81||101|
POLIMODA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. POLIMODA Top 1 ads got 25 likes. POLIMODA uses a sentence with the finishing touch title: “Online Open Day - June 4th”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. POLIMODA shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. POLIMODA should continue to optimize the ad content.
3.POLIMODA Top 3 Ads Creative Selection
|Landing Page Link||https://www.polimoda.com/lp-online-open-day-scholarship-edition/?utm_source=facebook&utm_medium=paid+social&utm_campaign=scholarship+day||https://www.polimoda.com/lp-online-open-day-scholarship-edition/?utm_source=facebook&utm_medium=paid+social&utm_campaign=scholarship+day&fbclid=IwAR1pmds0UpOzOflvCB7u7uTFUbcHYWKLsJKleAcImYX5-TQFmV85Jm2RKYs||https://www.polimoda.com/scholarships-associate-italy/?utm_source=facebook&utm_medium=paid+social&utm_campaign=scholarships+ac+italy&fbclid=IwAR1jDLG9X1y6f9qxzKDU04HZl-Bb-zezH7FAcDrn-TT3OGZvPcSV-dT-oQY|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by POLIMODA are successful.
POLIMODA Creative Analysis:
POLIMODA placed a Image ad in 2020-05-27-2020-06-01, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.POLIMODA Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
POLIMODA has the best conversion in Italy, and can advertise more in Italy in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.POLIMODA Top 3 Ads Performance Display
|During||6 days||4 days||1 days|
Advertising effectiveness is a direct manifestation of advertising. POLIMODA ‘s Top 1 ad received 25 likes, 1 shares, 0 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for POLIMODA, helping POLIMODA to grasp the ad data more clearly.