Top Ads on PNJ

PNJ Background Introduction:

PNJ - THƯƠNG HIỆU TRANG SỨC & KIM CƯƠNG HÀNG ĐẦU VIỆT NAM.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PNJ has been advertising and marketing on Facebook for many years. And PNJ has placed 193 of ads on the Facebook platform in the last month. In the past few years,PNJ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PNJ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PNJ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PNJ.

BigSpy

1.PNJ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PNJ  PNJ  PNJ
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PNJ Marketing Objectives Analysis: 

PNJ has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PNJ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PNJ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nga Hoàng  PNJ PNJ 
Ad Copy Text  -  LIKE FANPAGE PNJ NHẬN ƯU ĐÃI CÙNG ĐẠI TIỆC TRANG SỨC XUYÊN VIỆT PNJ mời nàng tha...  NGUYỆT QUẾ RẠNG NGỜI, ĐẲNG CẤP LÊN NGÔI Gởi đến các quý cô câu nói đầy ...
Link Description  N/A  PNJ - THƯƠNG HIỆU TRANG SỨC & KIM CƯƠNG HÀNG ĐẦU VIỆT NAM.  NGUYỆT QUẾ RẠNG NGỜI, ĐẲNG CẤP LÊN NGÔI Gởi đến các quý cô câu nói đầy cảm hứng của vị Cựu đệ nhất Phu nhân Tổng thống Mỹ, quý bà Franklin D. Roosevelt: "Một người phụ nữ giống như một túi trà. Bạn không bao giờ biết cô ấy mạnh mẽ thế nào cho đến khi nhấn chìm cô ấy trong nước nóng.” Nàng luôn mạnh mẽ như thế, kiên cường vượt qua mọi thử thách trong cuộc sống, như túi trà quyện cùng làn nước bộc lộ ngàn tinh tuý. Hãy cứ dõng dạc nói với cả thế giới rằng, trong mọi hoàn cảnh, Nàng luôn giữ phong thái và đẳng cấp của một quý cô! Và đừng quên tưởng thưởng cho những nỗ lực của mình chiếc vòng nguyệt quế của danh vọng và thành công, Nàng nhé! Tưởng thưởng xứng đáng với đẳng cấp quý cô tại https://bit.ly/2Y46Tpa #PNJ #TrangsucvangY ---------------- ☎ Hotline: 1800545457 Website: https://www.pnj.com.vn/
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  
Text Word Count 1652  255  1052
Like 3  296  1862

PNJ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PNJ Top 1 ads got 3 likes. PNJ uses a sentence with the finishing touch title: “Nga Hoàng”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PNJ shared 1652 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PNJ should continue to optimize the ad content.

3.PNJ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-20-2020-06-20  2020-06-04-2020-06-17  2020-06-15-2020-06-17
Landing Page Link  https://www.facebook.com/PNJ.COM.VN/?refid=28&_ft_=adid.23844863030110693:qid.6840508399358160734:mf_story_key.-7356552558654180816:is_sponsored.1:ei.AI@AQKi2KxEUUeMFeqTb-VX7qwqHFJBUV9u264VLk8nAHutABUJOd8Ol7Gyt0nK_LuV34ZJxk6u91FEx_IaKN59jb0Y:top_level_post_id.3535712073107099:content_owner_id_new.190710220940651:page_id.190710220940651:src.22:photo_attachments_list.%5B3535696999775273,3535696423108664,3535696613108645,3535696606441979%5D:photo_id.3535696999775273:story_location.5:story_attachment_style.album:view_time.1592679256:filter.h_nor:tds_flgs.3:actrs.190710220940651:page_insights.%7B%22190710220940651%22:%7B%22page_id%22:190710220940651,%22page_id_type%22:%22page%22,%22actor_id%22:190710220940651,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592384774,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3535712073107099%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:190710220940651,%22page_id%22:190710220940651,%22post_id%22:3535712073107099,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/190710220940651/posts/3503649239646716/   https://www.facebook.com/PNJ.COM.VN/?refid=28&_ft_=adid.23845746602760075%3Aqid.6839243148537704684%3Amf_story_key.-3640296107717190214%3Ais_sponsored.1%3Aei.AI%40AQI-t3BhzN0dXT-4isSVvAmh-iqOqb73_0aNmGr_os1yFhSJwQK0PlUuB0gg2tY2ARuF78DtXHHbLZk3oTMrzm5X%3Atop_level_post_id.3516479838363656%3Acontent_owner_id_new.190710220940651%3Apage_id.190710220940651%3Asrc.22%3Aphoto_id.3516479125030394%3Astory_location.5%3Astory_attachment_style.photo%3Aview_time.1592385384%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.190710220940651%3Apage_insights.%7B%22190710220940651%22%3A%7B%22page_id%22%3A190710220940651%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A190710220940651%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1592367575%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B3516479838363656%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A190710220940651%2C%22page_id%22%3A190710220940651%2C%22post_id%22%3A3516479838363656%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PNJ are successful.

PNJ Creative Analysis: 

PNJ placed a Image ad in 2020-06-20-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PNJ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Filipino  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PNJ has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PNJ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-04-2020-06-17  2020-06-15-2020-06-17
During  1 days  14 days 3 days 
Like  3  296  1862
Share  48  0  27
Comment  62  13  7

Advertising effectiveness is a direct manifestation of advertising. PNJ ‘s Top 1 ad received 3 likes, 48 shares, 62 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PNJ, helping PNJ to grasp the ad data more clearly.