Top Ads on PMT House of Rock

PMT House of Rock Background Introduction:

Professional Music Technology, bringing you the latest offers on guitars, drums & audio equipment online and in our 16 locations across the UK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PMT House of Rock has been advertising and marketing on Facebook for many years. And PMT House of Rock has placed 47 of ads on the Facebook platform in the last month. In the past few years,PMT House of Rock has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PMT House of Rock on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PMT House of Rock. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PMT House of Rock.

BigSpy

1.PMT House of Rock Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PMT House of Rock  PMT House of Rock  PMT House of Rock
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

PMT House of Rock Marketing Objectives Analysis: 

PMT House of Rock has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PMT House of Rock best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PMT House of Rock Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discover Electric Guitars @ PMT Online  Guitar Amps @ PMT Online Guitar Amps @ PMT Online 
Ad Copy Text  From electric guitars for beginners, to limited-edition and custom models, our guitar shop has it al...  no setting  no setting
Link Description      
Website Link  www.pmtonline.co.uk  www.pmtonline.co.uk  www.pmtonline.co.uk
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 142  0  0
Like 332  0  0

PMT House of Rock Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PMT House of Rock Top 1 ads got 332 likes. PMT House of Rock uses a sentence with the finishing touch title: “Discover Electric Guitars @ PMT Online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PMT House of Rock shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PMT House of Rock should continue to optimize the ad content.

3.PMT House of Rock Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-28-2020-06-03  2020-05-14-2020-05-24  2020-05-14-2020-05-24
Landing Page Link  https://www.pmtonline.co.uk/products/guitar/electricguitars?utm_source=facebook&utm_medium=cpc&utm_campaign=prospecting_electric_guitars&utm_content=broader_interests&fbclid=IwAR3e9aqN9qDhU2KHyaFCririZijxTZ70ewV0lAZWTaN6zpeRnKTr9Wt_M9M  https://www.pmtonline.co.uk/products/guitar/guitaramps   https://www.pmtonline.co.uk/products/guitar/guitaramps

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PMT House of Rock are successful.

PMT House of Rock Creative Analysis: 

PMT House of Rock placed a Image ad in 2020-04-28-2020-06-03, and got 332 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PMT House of Rock Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PMT House of Rock has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PMT House of Rock Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-06-03  2020-05-14-2020-05-24  2020-05-14-2020-05-24
During  37 days  11 days 11 days 
Like  332  0  0
Share  26  0  0
Comment  31  0  0

Advertising effectiveness is a direct manifestation of advertising. PMT House of Rock ‘s Top 1 ad received 332 likes, 26 shares, 31 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PMT House of Rock, helping PMT House of Rock to grasp the ad data more clearly.