Top Ads on PLM Group
PLM Group Background Introduction:
PLM Group is the largest Dassault Systèmes SolidWorks partner in Northern Europe serving 5000 customers from a wide range of industries in Noridcs.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
PLM Group has been advertising and marketing on Facebook for many years. And PLM Group has placed 61 of ads on the Facebook platform in the last month. In the past few years,PLM Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for PLM Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PLM Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PLM Group.
1.PLM Group Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | PLM Group | PLM Group | PLM Group |
| Page Categories | Software Company | Software Company | Software Company |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | woocommerce | N/A | woocommerce |
PLM Group Marketing Objectives Analysis:
PLM Group has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PLM Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.PLM Group Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Benefits, trends, challenges in 3D printing | New video ➜ remove all appearance | Benefits, trends & challenges in 3D printing |
| Ad Copy Text | The updated report 'The current state of 3D printing in the Nordics & Baltics' is out now! ✓ How 3... | ▶️ In this week's episode Lennart will show you HOW TO REMOVE ALL APPEARANCE FROM AN ASSEMBLY T... | The updated report 'The current state of 3D printing in the Nordics & Baltics' is out now! ✓ How 3... |
| Link Description | The current state of 3D printing in the Nordics & Baltics is the only survey covering 3D printing in this interesting region. Now in its second year, we look at how 3D printing is used, who is using it, what 3D printing technologies are used and what the barriers are for those who haven’t yet inve... | N/A | The current state of 3D printing in the Nordics & Baltics is the only survey covering 3D printing in this interesting region. Now in its second year, we look at how 3D printing is used, who is using it, what 3D printing technologies are used and what the barriers are for those who haven’t yet inve... |
| Website Link | web.plmgroup.eu | youtu.be | web.plmgroup.eu |
| CTA | DOWNLOAD | WATCH_MORE | DOWNLOAD |
| Text Word Count | 248 | 456 | 248 |
| Like | 48 | 0 | 9 |
PLM Group Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. PLM Group Top 1 ads got 48 likes. PLM Group uses a sentence with the finishing touch title: “Benefits, trends, challenges in 3D printing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. PLM Group shared 248 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PLM Group should continue to optimize the ad content.
3.PLM Group Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Video | Image |
| Ad Time | 2020-04-01-2020-06-18 | 2020-06-16-2020-06-17 | 2020-03-30-2020-06-09 |
| Landing Page Link | https://web.plmgroup.eu/3DPrintingReport2019_LP?utm_source=facebook&utm_medium=ad&utm_campaign=EU+-+3D+Printing+3D+Printing+Report+2019 | https://www.youtube.com/watch?v=9lz_1fd8-L4&feature=youtu.be&fbclid=IwAR3Te4XN6s9SBbYgwAsKxyhSTnjXX7ldXF2bTXu0J-gOxvhIuclN5P0C1tA | https://web.plmgroup.eu/3DPrintingReport2019_LP?utm_source=facebook&utm_medium=ad&utm_campaign=EU+-+3D+Printing+3D+Printing+Report+2019 |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PLM Group are successful.
PLM Group Creative Analysis:
PLM Group placed a Image ad in 2020-04-01-2020-06-18, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.PLM Group Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Denmark | N/A | N/A |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
PLM Group has the best conversion in Denmark, and can advertise more in Denmark in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.PLM Group Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-04-01-2020-06-18 | 2020-06-16-2020-06-17 | 2020-03-30-2020-06-09 |
| During | 79 days | 2 days | 72 days |
| Like | 48 | 0 | 9 |
| Share | 1 | 0 | 1 |
| Comment | 0 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. PLM Group ‘s Top 1 ad received 48 likes, 1 shares, 0 comments in just 79 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PLM Group, helping PLM Group to grasp the ad data more clearly.