Top Ads on PLDT Home

PLDT Home Background Introduction:

Welcome to your HOME. Visit our HOME at www.pldthome.com to find out more about our products and services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PLDT Home has been advertising and marketing on Facebook for many years. And PLDT Home has placed 122 of ads on the Facebook platform in the last month. In the past few years,PLDT Home has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PLDT Home on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PLDT Home. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PLDT Home.

BigSpy

1.PLDT Home Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PLDT Home  PLDT Home  PLDT Home
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PLDT Home Marketing Objectives Analysis: 

PLDT Home has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PLDT Home best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PLDT Home Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PLDT Home  Here's your PLDT Home #QuickTips for today! Here's your PLDT Home #QuickTips today! 
Ad Copy Text  Enjoy Father's Day with memorable family moments at home. Choose from our Smart Home devices fit for...  There may be proportional charges after your upgrade, transfer or reconnection. Understand your bill...  We are with you in these difficult times. We hope that by stretching the payment period, we’re abl...
Link Description  N/A  N/A  N/A
Website Link  pldthome.com  www.facebook.com  www.facebook.com
CTA  SUBSCRIBE    
Text Word Count 112  258  321
Like 751  729  14770

PLDT Home Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PLDT Home Top 1 ads got 751 likes. PLDT Home uses a sentence with the finishing touch title: “PLDT Home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PLDT Home shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PLDT Home should continue to optimize the ad content.

3.PLDT Home Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-05-13-2020-06-20  2020-05-07-2020-06-17
Landing Page Link  https://pldthome.com/?utm_source=facebook&utm_medium=social&utm_campaign=vasfathersdaysale2020&utm_content=cpm_ca_streamers_f1-pldthome  https://www.facebook.com/PLDTHome/videos/248380582913267/   https://www.facebook.com/PLDTHome/videos/283797112782822/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PLDT Home are successful.

PLDT Home Creative Analysis: 

PLDT Home placed a Carousel ad in 2020-06-15-2020-06-20, and got 751 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PLDT Home Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PLDT Home has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PLDT Home Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-13-2020-06-20  2020-05-07-2020-06-17
During  6 days  39 days 42 days 
Like  751  729  14770
Share  11  96  3099
Comment  39  1120  5206

Advertising effectiveness is a direct manifestation of advertising. PLDT Home ‘s Top 1 ad received 751 likes, 11 shares, 39 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PLDT Home, helping PLDT Home to grasp the ad data more clearly.