Top Ads on PLDT Home
PLDT Home Background Introduction:
Welcome to your HOME. Visit our HOME at www.pldthome.com to find out more about our products and services.
PLDT Home has been advertising and marketing on Facebook for many years. And PLDT Home has placed 122 of ads on the Facebook platform in the last month. In the past few years,PLDT Home has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for PLDT Home on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PLDT Home. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PLDT Home.
1.PLDT Home Top 3 Ads Basic Understanding
|Name||PLDT Home||PLDT Home||PLDT Home|
|Page Categories||Telecommunication Company||Telecommunication Company||Telecommunication Company|
PLDT Home Marketing Objectives Analysis:
PLDT Home has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PLDT Home best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.PLDT Home Top 3 Ads Content Display
|Ad Headline||PLDT Home||Here's your PLDT Home #QuickTips for today!||Here's your PLDT Home #QuickTips today!|
|Ad Copy Text||Enjoy Father's Day with memorable family moments at home. Choose from our Smart Home devices fit for...||There may be proportional charges after your upgrade, transfer or reconnection. Understand your bill...||We are with you in these difficult times. We hope that by stretching the payment period, we’re abl...|
|Text Word Count||112||258||321|
PLDT Home Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. PLDT Home Top 1 ads got 751 likes. PLDT Home uses a sentence with the finishing touch title: “PLDT Home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. PLDT Home shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PLDT Home should continue to optimize the ad content.
3.PLDT Home Top 3 Ads Creative Selection
|Landing Page Link||https://pldthome.com/?utm_source=facebook&utm_medium=social&utm_campaign=vasfathersdaysale2020&utm_content=cpm_ca_streamers_f1-pldthome||https://www.facebook.com/PLDTHome/videos/248380582913267/||https://www.facebook.com/PLDTHome/videos/283797112782822/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PLDT Home are successful.
PLDT Home Creative Analysis:
PLDT Home placed a Carousel ad in 2020-06-15-2020-06-20, and got 751 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.PLDT Home Top 3 Ads Audience Analysis:
PLDT Home has the best conversion in Philippines, and can advertise more in Philippines in the future.
5.PLDT Home Top 3 Ads Performance Display
|During||6 days||39 days||42 days|
Advertising effectiveness is a direct manifestation of advertising. PLDT Home ‘s Top 1 ad received 751 likes, 11 shares, 39 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PLDT Home, helping PLDT Home to grasp the ad data more clearly.