Top Ads on PL+US Action

PL+US Action Background Introduction:

Fighting to win paid family leave in the United States

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PL+US Action has been advertising and marketing on Facebook for many years. And PL+US Action has placed 59 of ads on the Facebook platform in the last month. In the past few years,PL+US Action has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PL+US Action on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PL+US Action. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PL+US Action.

BigSpy

1.PL+US Action Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PL+US Action  PL+US Action  PL+US Action
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PL+US Action Marketing Objectives Analysis: 

PL+US Action has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PL+US Action best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PL+US Action Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  COLIN ALLRED is a paid family leave CHAMPION  COLIN ALLRED is a paid family leave CHAMPION It’s time to support leaders who support families. 
Ad Copy Text  no setting  no setting  no setting
Link Description  But in reality, 1 in 4 moms return to work within just 10 days of giving birth. Only 15% of us have access to paid family and medical leave through our employers — and often it’s not enough to meet the needs of families.  But in reality, 1 in 4 moms return to work within just 10 days of giving birth. Only 15% of us have access to paid family and medical leave through our employers — and often it’s not enough to meet the needs of families.  But in reality, 1 in 4 moms return to work within just 10 days of giving birth. Only 15% of us have access to paid family and medical leave through our employers — and often it’s not enough to meet the needs of families.
Website Link  www.plusaction.us  www.plusaction.us  www.plusaction.us
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

PL+US Action Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PL+US Action Top 1 ads got 0 likes. PL+US Action uses a sentence with the finishing touch title: “COLIN ALLRED is a paid family leave CHAMPION”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PL+US Action shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PL+US Action should continue to optimize the ad content.

3.PL+US Action Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-10-25-2020-04-28  2018-10-25-2020-04-28  2018-10-25-2020-04-28
Landing Page Link  https://www.plusaction.us/colin-allred  https://www.plusaction.us/colin-allred   https://www.plusaction.us/colin-allred

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PL+US Action are successful.

PL+US Action Creative Analysis: 

PL+US Action placed a Image ad in 2018-10-25-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PL+US Action Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PL+US Action has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PL+US Action Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-10-25-2020-04-28  2018-10-25-2020-04-28  2018-10-25-2020-04-28
During  552 days  552 days 552 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PL+US Action ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 552 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PL+US Action, helping PL+US Action to grasp the ad data more clearly.