Top Ads on PGA TOUR

PGA TOUR Background Introduction:

Official Facebook Page of the PGA TOUR. #LiveUnderPar

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PGA TOUR has been advertising and marketing on Facebook for many years. And PGA TOUR has placed 163 of ads on the Facebook platform in the last month. In the past few years,PGA TOUR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PGA TOUR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PGA TOUR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PGA TOUR.

BigSpy

1.PGA TOUR Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PGA TOUR  PGA TOUR  PGA TOUR
Page Categories  Outdoor & Sporting Goods Company  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PGA TOUR Marketing Objectives Analysis: 

PGA TOUR has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PGA TOUR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PGA TOUR Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PGA TOUR Superstore  Ben Hogan's timeless swing: Classic, powerful & elegant PGA TOUR 
Ad Copy Text  Give Dad the technology upgrade he deserves.  Classic. Powerful. Elegant. Ben Hogan won 5 times at Colonial. His timeless swing was the key to vi...  Back on the tee in a big way. Daniel Berger wins the Charles Schwab Challenge in our Return to Gol...
Link Description  N/A  N/A  Back on the tee in a big way. Daniel Berger wins the Charles Schwab Challenge in our Return to Golf. It's his third career victory and first since 2017.
Website Link  www.pgatoursuperstore.com  www.pgatour.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 44  106  154
Like 11  3909  15006

PGA TOUR Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PGA TOUR Top 1 ads got 11 likes. PGA TOUR uses a sentence with the finishing touch title: “PGA TOUR Superstore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PGA TOUR shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PGA TOUR should continue to optimize the ad content.

3.PGA TOUR Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-14-2020-06-15  2020-06-14-2020-06-15
Landing Page Link  https://www.pgatoursuperstore.com/garmin-approach-s10-golf-watch/1000000024033.html?dwvar_1000000024033_STK_COLOR=5&cgid=tech-for-dad/?utm_source%3Dfacebook&utm_medium=social&utm_campaign=markettest&utm_term=facebook_fd&fbclid=IwAR1nAi2wmQQxhsA3L8MvcA1f_V7XruG8OoL1HvCgqcijnYduxs5mqwuxg9Y  https://www.pgatour.com/   https://www.facebook.com/10643196329/posts/10156881185576330/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PGA TOUR are successful.

PGA TOUR Creative Analysis: 

PGA TOUR placed a Carousel ad in 2020-06-17-2020-06-19, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PGA TOUR Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Morocco  Mexico,Thailand,South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PGA TOUR has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PGA TOUR Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-14-2020-06-15  2020-06-14-2020-06-15
During  3 days  2 days 2 days 
Like  11  3909  15006
Share  0  925  355
Comment  1  240  248

Advertising effectiveness is a direct manifestation of advertising. PGA TOUR ‘s Top 1 ad received 11 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PGA TOUR, helping PGA TOUR to grasp the ad data more clearly.