Top Ads on PG Esports

PG Esports Background Introduction:

pge.gg

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PG Esports has been advertising and marketing on Facebook for many years. And PG Esports has placed 33 of ads on the Facebook platform in the last month. In the past few years,PG Esports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PG Esports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PG Esports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PG Esports.

BigSpy

1.PG Esports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PG Esports  PG Esports  PG Esports
Page Categories  Esports League  Esports League  Esports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PG Esports Marketing Objectives Analysis: 

PG Esports has been operating in Esports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PG Esports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PG Esports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  www.university-esports.it  PG Nationals Spring 2020 - Finals Highlights Red Bull The Br4wl - Iscriviti ora! 
Ad Copy Text  Studenti, scegliete il vostro campione e sfoderate il mazzo perfetto. ???? Sono aperte le iscrizioni...  Una finale che ha lasciato tutti incollati allo schermo fino agli ultimi istanti. Uno show con due u...  Sfodera il tuo servitore, prepara le magie migliori e entra nella mischia! Red Bull The Br4wl ti asp...
Link Description  N/A  N/A  N/A
Website Link  bit.ly  bit.ly  www.redbull.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 312  251  278
Like 9  20  0

PG Esports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PG Esports Top 1 ads got 9 likes. PG Esports uses a sentence with the finishing touch title: “www.university-esports.it”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PG Esports shared 312 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PG Esports should continue to optimize the ad content.

3.PG Esports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-02-2020-05-02  2020-04-01-2020-04-01  2019-04-23-2019-04-24
Landing Page Link  https://university-esports.it/competizione/tornei/opens  http://bit.ly/2waHqiq   https://www.redbull.com/it-it/events/red-bull-the-br4wl

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PG Esports are successful.

PG Esports Creative Analysis: 

PG Esports placed a Image ad in 2020-05-02-2020-05-02, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PG Esports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Italy  Italy
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PG Esports has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PG Esports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-02-2020-05-02  2020-04-01-2020-04-01  2019-04-23-2019-04-24
During  1 days  1 days 2 days 
Like  9  20  0
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PG Esports ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PG Esports, helping PG Esports to grasp the ad data more clearly.