Top Ads on PEL

PEL Background Introduction:

Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PEL has been advertising and marketing on Facebook for many years. And PEL has placed 73 of ads on the Facebook platform in the last month. In the past few years,PEL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PEL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PEL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PEL.

BigSpy

1.PEL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PEL  PEL  PEL
Page Categories  Appliances  Appliances  Appliances
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

PEL Marketing Objectives Analysis: 

PEL has been operating in Appliances for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PEL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PEL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PEL  PEL PEL Jumbo DC Air Conditioner 
Ad Copy Text  Order your favorite PEL Home Appliances from the comfort of your home in just 2 minutes! Then sit ba...  Order your favorite PEL Home Appliances from the comfort of your home in just 2 minutes! Then sit ba...  New PEL Jumbo DC Air Conditioner gives you up to 60% savings with 100% DC Inverter Technology, toh #...
Link Description  N/A  N/A  #LagaoAurBhoolJao
Website Link  eshop.pel.com.pk  eshop.pel.com.pk  eshop.pel.com.pk
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 190  190  137
Like 2465  2420  610

PEL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PEL Top 1 ads got 2465 likes. PEL uses a sentence with the finishing touch title: “PEL”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PEL shared 190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PEL should continue to optimize the ad content.

3.PEL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-05-19-2020-06-19  2020-05-19-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://eshop.pel.com.pk/led-tv.html?utm_source=facebook&utm_medium=mv&utm_campaign=PEL+Stay+Home+Discount+-+Conversions+-+2020&fbclid=IwAR3Ay1CYo7heFhDHS_ynEUIAaa1lg1Fkhui26QLes4Zeu60I-cr07IEdNIY  https://eshop.pel.com.pk/refrigerators.html?utm_source=facebook&utm_medium=mv&utm_campaign=PEL+Stay+Home+Discount+-+Conversions+-+2020&fbclid=IwAR0dQClmNw_jbHOWd7a8UPaJui24JGGoFRg8SSjw8esW0YBmZCTXc9iVuIQ   https://eshop.pel.com.pk/air-conditioners/pel-jumbo-dc-air-conditioner-1-ton.html?utm_source=Facebook&utm_medium=MV&utm_campaign=PEL+-+Jumbo+DC+AC+-+Reach+-+June+2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PEL are successful.

PEL Creative Analysis: 

PEL placed a Carousel ad in 2020-05-19-2020-06-19, and got 2465 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PEL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  China,Pakistan,Saudi Arabia...  Pakistan
Language  Filipino  Filipino  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PEL has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PEL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-19  2020-05-19-2020-06-18  2020-06-09-2020-06-18
During  32 days  31 days 10 days 
Like  2465  2420  610
Share  148  145  25
Comment  231  222  76

Advertising effectiveness is a direct manifestation of advertising. PEL ‘s Top 1 ad received 2465 likes, 148 shares, 231 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PEL, helping PEL to grasp the ad data more clearly.