PECORINO Background Introduction:

Pasta, Pesce e Bisteccheria en Guatemala...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PECORINO has been advertising and marketing on Facebook for many years. And PECORINO has placed 28 of ads on the Facebook platform in the last month. In the past few years,PECORINO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PECORINO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PECORINO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PECORINO.


1.PECORINO Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Italian Restaurant  Italian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PECORINO Marketing Objectives Analysis: 

PECORINO has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PECORINO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PECORINO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Il Mirto di Lai Salvatore  Fotos de la biografía صور اليوميات 
Ad Copy Text  #RESTAACASA I tuoi prodotti preferiti te li portiamo noi. Ordina comodamente da casa tua uno dei 3 b...  Pídenos tus Raviolis y #quedateencasa disfrutando en familia! Delivery: 23603035 - 23602845  Ya puedes pedir nuestras pizzas deliciosas hechas en horno de leña y queso mozzarella hecho en casa...
Link Description  N/A  Pídenos tus Raviolis y #quedateencasa disfrutando en familia! Delivery: 23603035 - 23602845  Ya puedes pedir nuestras pizzas deliciosas hechas en horno de leña y queso mozzarella hecho en casa!
Website Link
Text Word Count 751  95  103
Like 62  2347  529

PECORINO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PECORINO Top 1 ads got 62 likes. PECORINO uses a sentence with the finishing touch title: “Il Mirto di Lai Salvatore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PECORINO shared 751 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PECORINO should continue to optimize the ad content.

3.PECORINO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-08-2020-04-30  2020-04-03-2020-04-16  2020-04-05-2020-04-05
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PECORINO are successful.

PECORINO Creative Analysis: 

PECORINO placed a Carousel ad in 2020-04-08-2020-04-30, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PECORINO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy  N/A  Guatemala
Language  Italian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PECORINO has the best conversion in Italy, and can advertise more in Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PECORINO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-04-30  2020-04-03-2020-04-16  2020-04-05-2020-04-05
During  23 days  14 days 1 days 
Like  62  2347  529
Share  25  44  96
Comment  9  31  53

Advertising effectiveness is a direct manifestation of advertising. PECORINO ‘s Top 1 ad received 62 likes, 25 shares, 9 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PECORINO, helping PECORINO to grasp the ad data more clearly.