Top Ads on PC mall

PC mall Background Introduction:

Монгол улс даяар салбартай электрон барааны PC Mall сүлжээ их дэлгүүр

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PC mall has been advertising and marketing on Facebook for many years. And PC mall has placed 43 of ads on the Facebook platform in the last month. In the past few years,PC mall has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PC mall on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PC mall. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PC mall.

BigSpy

1.PC mall Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PC mall  PC mall  PC mall
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PC mall Marketing Objectives Analysis: 

PC mall has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PC mall best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PC mall Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎PC mall‎‏  Φωτογραφίες από τη δημοσίευση του χρήστη PC mall Снимки от публикацията на PC mall 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.pcmall.mn
CTA  MESSAGE_PAGE    
Text Word Count 1805  1484  1637
Like 239  105  1554

PC mall Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PC mall Top 1 ads got 239 likes. PC mall uses a sentence with the finishing touch title: “صور من منشور ‏‎PC mall‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PC mall shared 1805 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PC mall should continue to optimize the ad content.

3.PC mall Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-14-2020-06-15  2020-06-10-2020-06-13  2020-06-09-2020-06-12
Landing Page Link  https://www.facebook.com/170357662986654/posts/3018061614882897/  https://www.facebook.com/PCmallOfficial/?refid=7&_ft_=adid.6177634295821:qid.6837919878239559671:mf_story_key.-5215834460350213616:is_sponsored.1:ei.AI@AQI6FRkch2Q6JItsXbFMyFMJoQ90zZn2oU24Zh79XALQRbCAJee1-J35Ghs1gev_39QUM5Tk0I7KeKPF_zkce39H:top_level_post_id.3007192805969778:content_owner_id_new.170357662986654:page_id.170357662986654:src.22:photo_attachments_list.%5B3007191632636562,3007155349306857,3007156269306765,3007155872640138%5D:photo_id.3007191632636562:story_location.5:story_attachment_style.album:view_time.1592077286:filter.h_nor:tds_flgs.3:actrs.170357662986654:page_insights.%7B%22170357662986654%22:%7B%22page_id%22:170357662986654,%22page_id_type%22:%22page%22,%22actor_id%22:170357662986654,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591851673,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3007192805969778%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:170357662986654,%22page_id%22:170357662986654,%22post_id%22:3007192805969778,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://pc-mall.mn

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PC mall are successful.

PC mall Creative Analysis: 

PC mall placed a Image ad in 2020-06-14-2020-06-15, and got 239 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PC mall Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Mongolia  Mongolia
Language  Arabic  Greek  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PC mall has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PC mall Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-15  2020-06-10-2020-06-13  2020-06-09-2020-06-12
During  2 days  4 days 4 days 
Like  239  105  1554
Share  141  30  1116
Comment  88  10  546

Advertising effectiveness is a direct manifestation of advertising. PC mall ‘s Top 1 ad received 239 likes, 141 shares, 88 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PC mall, helping PC mall to grasp the ad data more clearly.