PAPERCRAFT WORLD Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PAPERCRAFT WORLD has been advertising and marketing on Facebook for many years. And PAPERCRAFT WORLD has placed 16 of ads on the Facebook platform in the last month. In the past few years,PAPERCRAFT WORLD has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PAPERCRAFT WORLD on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PAPERCRAFT WORLD. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PAPERCRAFT WORLD.


1.PAPERCRAFT WORLD Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Art  Art  Art
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

PAPERCRAFT WORLD Marketing Objectives Analysis: 

PAPERCRAFT WORLD has been operating in Art for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PAPERCRAFT WORLD best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PAPERCRAFT WORLD Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  50+ Designs to Choose  N/A FUN DIY PaperCraft  
Ad Copy Text  no setting  no setting  no setting
Link Description  Made with thick fortified paperboard and come with easy DIY instructions.  N/A  On Sale While Supplies Last
Website Link
Text Word Count 0  0  0
Like 0  0  0

PAPERCRAFT WORLD Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PAPERCRAFT WORLD Top 1 ads got 0 likes. PAPERCRAFT WORLD uses a sentence with the finishing touch title: “50+ Designs to Choose”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PAPERCRAFT WORLD shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PAPERCRAFT WORLD should continue to optimize the ad content.

3.PAPERCRAFT WORLD Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-11-17-2020-06-14  2020-04-27-2020-06-14  2020-06-12-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PAPERCRAFT WORLD are successful.

PAPERCRAFT WORLD Creative Analysis: 

PAPERCRAFT WORLD placed a Video ad in 2019-11-17-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PAPERCRAFT WORLD Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,United Kingdom  N/A  N/A
Language  English  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PAPERCRAFT WORLD has the best conversion in United States,United Kingdom, and can advertise more in United States,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PAPERCRAFT WORLD Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-17-2020-06-14  2020-04-27-2020-06-14  2020-06-12-2020-06-14
During  211 days  49 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PAPERCRAFT WORLD ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 211 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PAPERCRAFT WORLD, helping PAPERCRAFT WORLD to grasp the ad data more clearly.