Top Ads on PAL

PAL Background Introduction:

PAL

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PAL has been advertising and marketing on Facebook for many years. And PAL has placed 395 of ads on the Facebook platform in the last month. In the past few years,PAL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PAL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PAL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PAL.

BigSpy

1.PAL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PAL  PAL  PAL
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

PAL Marketing Objectives Analysis: 

PAL has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PAL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PAL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shark Tank Invention 15% OFF and FREE SHIPPING  Pop it Pal® Peach Pimple Popping Toy with Refillable Pimple Pus Sand Pal - how to use tutorial 
Ad Copy Text  no setting  no setting  no setting
Link Description  POP IT PAL is the amazing pimple popping toy.  Pop it Pal® is the amazing pimple popping toy. Made of skin-safe silicone with an all natural pus that simulates the popping of a huge pimple. Every Pop It Pal® comes with 16 pimples ready to be picked the minute you receive it. The Pop It Pal® can be refilled again and again and comes in both pe...  N/A
Website Link  popitpal.com  popitpal.com  www.sandpal.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

PAL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PAL Top 1 ads got 0 likes. PAL uses a sentence with the finishing touch title: “Shark Tank Invention 15% OFF and FREE SHIPPING”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PAL shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PAL should continue to optimize the ad content.

3.PAL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-04-29-2020-06-19  2020-04-29-2020-06-19  2020-05-07-2020-06-19
Landing Page Link  https://popitpal.com/collections/frontpage/products/pop-it-pal  https://popitpal.com/collections/frontpage/products/pop-it-pal   https://www.sandpal.com/?utm_source=facebook&utm_medium=cpc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PAL are successful.

PAL Creative Analysis: 

PAL placed a Video ad in 2020-04-29-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PAL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PAL has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PAL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-06-19  2020-04-29-2020-06-19  2020-05-07-2020-06-19
During  52 days  52 days 44 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. PAL ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PAL, helping PAL to grasp the ad data more clearly.