Top Ads on PACEÑA

PACEÑA Background Introduction:

Paceña es la cerveza que representa el genuino gusto cervecero de Bolivia. ¡Únete a nuestra comunidad donde prima la Diversión! Este contenido es solo para personas mayores de 18 años, sea responsable y no lo comparta con menores de edad.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PACEÑA has been advertising and marketing on Facebook for many years. And PACEÑA has placed 63 of ads on the Facebook platform in the last month. In the past few years,PACEÑA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PACEÑA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PACEÑA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PACEÑA.


1.PACEÑA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Beer Garden  Beer Garden  Beer Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

PACEÑA Marketing Objectives Analysis: 

PACEÑA has been operating in Beer Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PACEÑA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PACEÑA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #PasionCerveceraBoliviana  Disfrutemos en casa la #CopaPaceña ¡Disfrutemos lo mejor de Veneno en el live de Paceña! 
Ad Copy Text  Si hay algo que caracteriza el mundo de la cerveza es la unión. Por eso, muy pronto llega #PasiónC...  Prepárate para otro domingo a puro futbol. No te pierdas los partidos a partir de las 18hs por FB L...  Los sábados están hechos para bailar! Tira tus mejores pasos junto a Veneno en el live de Paceña....
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 233  194  154
Like 360  985  3703

PACEÑA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PACEÑA Top 1 ads got 360 likes. PACEÑA uses a sentence with the finishing touch title: “#PasionCerveceraBoliviana”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PACEÑA shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PACEÑA should continue to optimize the ad content.

3.PACEÑA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-14  2020-06-09-2020-06-13  2020-06-09-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PACEÑA are successful.

PACEÑA Creative Analysis: 

PACEÑA placed a Video ad in 2020-06-09-2020-06-14, and got 360 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PACEÑA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bolivia  Bolivia
Language  Italian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PACEÑA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PACEÑA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-14  2020-06-09-2020-06-13  2020-06-09-2020-06-13
During  6 days  5 days 5 days 
Like  360  985  3703
Share  57  68  820
Comment  31  46  234

Advertising effectiveness is a direct manifestation of advertising. PACEÑA ‘s Top 1 ad received 360 likes, 57 shares, 31 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PACEÑA, helping PACEÑA to grasp the ad data more clearly.