Top Ads on Pósturinn

Pósturinn Background Introduction:

Dreifikerfi Póstsins nær til allra heimila og fyrirtækja landsins. Við komum því til skila.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pósturinn has been advertising and marketing on Facebook for many years. And Pósturinn has placed 22 of ads on the Facebook platform in the last month. In the past few years,Pósturinn has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pósturinn on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pósturinn. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pósturinn.

BigSpy

1.Pósturinn Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pósturinn  Pósturinn  Pósturinn
Page Categories  Post Office  Post Office  Post Office
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pósturinn Marketing Objectives Analysis: 

Pósturinn has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pósturinn best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pósturinn Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Pósturinn  Pósturinn Pósturinn 
Ad Copy Text  Með okkar augum heimsóttu pósthúsið á Selfossi í gær og tóku viðtal við Reyni bréfbera o...  Áttu von á pakka? Við kynnum Pakkaport Póstsins á Orkunni við Suðurfell ⛽  Áttu von á pakka? Við kynnum Pakkaport Póstsins á Orkunni við Laugaveg ⛽
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.posturinn.is  www.posturinn.is
CTA      
Text Word Count 257  83  81
Like 61  1  1

Pósturinn Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pósturinn Top 1 ads got 61 likes. Pósturinn uses a sentence with the finishing touch title: “Photos de la publication de Pósturinn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pósturinn shared 257 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pósturinn should continue to optimize the ad content.

3.Pósturinn Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-28-2020-05-29  2020-05-25-2020-05-29  2020-05-24-2020-05-27
Landing Page Link  https://www.facebook.com/194145113940540/posts/3148878088467213/  https://www.posturinn.is/einstaklingar/postbox-pakkaport/pakkaport/?fbclid=IwAR2ngD40TCir04-KH9zpx9J8FzyZKo-3i1_bfewsD412cEUBs5Ui6I4d8Gs   https://www.posturinn.is/einstaklingar/postbox-pakkaport/pakkaport/?fbclid=IwAR0kn3z-R1A3C7lTVoFDS-_1IYyjcXHZPKtYoX5yn12VvE6MyWIi4dUIB-8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pósturinn are successful.

Pósturinn Creative Analysis: 

Pósturinn placed a Image ad in 2020-05-28-2020-05-29, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pósturinn Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Spanish  Finnish  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pósturinn has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pósturinn Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-05-29  2020-05-25-2020-05-29  2020-05-24-2020-05-27
During  2 days  5 days 4 days 
Like  61  1  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pósturinn ‘s Top 1 ad received 61 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pósturinn, helping Pósturinn to grasp the ad data more clearly.