Top Ads on Pão de Açúcar

Pão de Açúcar Background Introduction:

Bem-vindo à página oficial do Pão de Açúcar no Facebook. Acompanhe as novidades e compartilhe seus momentos felizes com a gente. Porque ser feliz é só começar. #praserfeliz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pão de Açúcar has been advertising and marketing on Facebook for many years. And Pão de Açúcar has placed 212 of ads on the Facebook platform in the last month. In the past few years,Pão de Açúcar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pão de Açúcar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pão de Açúcar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pão de Açúcar.


1.Pão de Açúcar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pão de Açúcar  Pão de Açúcar  Pão de Açúcar
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pão de Açúcar Marketing Objectives Analysis: 

Pão de Açúcar has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pão de Açúcar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pão de Açúcar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pão de Açúcar  Pão de Açúcar Pão de Açúcar 
Ad Copy Text  Estamos nos últimos dias de entrega de selos de desconto. Acumule até 21/6 e compre suas panelas J...  Agora, mais do que nunca, boas iniciativas são bem-vindas. Através do projeto Incentive uma Microc...  #SupermercadoEmCasa ➡ Clique no Pão e faça suas compras do seu jeito. ➡ Deslize e confira com...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 150  469  171
Like 3142  115  310

Pão de Açúcar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pão de Açúcar Top 1 ads got 3142 likes. Pão de Açúcar uses a sentence with the finishing touch title: “Pão de Açúcar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pão de Açúcar shared 150 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pão de Açúcar should continue to optimize the ad content.

3.Pão de Açúcar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-09-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-20
Landing Page Link>=list&utm_source=facebook-instagram&utm_medium=cpm&utm_campaign=pda_ativacao_microcervejarias_visitas-sites_jun2020&utm_content=carrossel_cpm_ecommerce_net_lal-base-clientes-interesse_oferta>=grid&utm_source=Facebook&utm_medium=cpc&utm_campaign=pao-acucar-trade-heineken&utm_content=cervejas-interesses-conversao&utm_term=trade-heineken-stories-bra

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pão de Açúcar are successful.

Pão de Açúcar Creative Analysis: 

Pão de Açúcar placed a Carousel ad in 2020-06-09-2020-06-20, and got 3142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pão de Açúcar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pão de Açúcar has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pão de Açúcar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-20
During  12 days  3 days 4 days 
Like  3142  115  310
Share  114  6  12
Comment  674  6  13

Advertising effectiveness is a direct manifestation of advertising. Pão de Açúcar ‘s Top 1 ad received 3142 likes, 114 shares, 674 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pão de Açúcar, helping Pão de Açúcar to grasp the ad data more clearly.