Top Ads on P&G

P&G Background Introduction:

Офіційна сторінка Procter&Gamble Україна

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

P&G has been advertising and marketing on Facebook for many years. And P&G has placed 1053 of ads on the Facebook platform in the last month. In the past few years,P&G has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for P&G on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for P&G. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from P&G.

BigSpy

1.P&G Top 3 Ads Basic Understanding

   top1  top2  top3
Name  P&G  P&G  P&G
Page Categories  Household Supplies  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

P&G Marketing Objectives Analysis: 

P&G has been operating in Household Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. P&G best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.P&G Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We're Still Hiring!  Business Intelligence training KadınlarBilir 
Ad Copy Text  We’re hiring! Like most multinational companies, we have been challenged with changing the way tha...  Gain concrete skills - learn the methods of Business Intelligence in practice! Grab this rare oppo...  Katıl Kazan Anketini Çözün, Haziran Ayına Özel Ücretsiz Deneme Boy Ürünler Kapınıza Gelsi...
Link Description  Search our Job Opportunities at Procter and Gamble  Join us on 25.06 at 16:30  N/A
Website Link  www.pgcareers.com  www.pgcareers.com  www.kadinlarbilir.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 392  272  102
Like 34  1  2163

P&G Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. P&G Top 1 ads got 34 likes. P&G uses a sentence with the finishing touch title: “We're Still Hiring!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. P&G shared 392 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. P&G should continue to optimize the ad content.

3.P&G Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-06-2020-06-20  2020-06-18-2020-06-20  2020-06-02-2020-06-20
Landing Page Link  https://www.pgcareers.com/search-jobs?alp=3077311&alt=2  https://www.pgcareers.com/ce-bi?fbclid=IwAR1Qgt4UNC12z9PnNj1eMsI3qxL_gFRvkHH-fwCd1IM4uquXdDwpDRfcEI8   https://www.kadinlarbilir.com/her-ay-kadinlar-bilirden-binlerce-hediye

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by P&G are successful.

P&G Creative Analysis: 

P&G placed a Image ad in 2020-05-06-2020-06-20, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.P&G Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Turkey
Language  English  Finnish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

P&G has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.P&G Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-20  2020-06-18-2020-06-20  2020-06-02-2020-06-20
During  46 days  3 days 19 days 
Like  34  1  2163
Share  3  0  41
Comment  4  0  65

Advertising effectiveness is a direct manifestation of advertising. P&G ‘s Top 1 ad received 34 likes, 3 shares, 4 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for P&G, helping P&G to grasp the ad data more clearly.